MAX Corporation announced Monday that it has launched its IMAX Private Theatre business in the Middle East, with its regional office established in Dubai. The exclusive line, which offers three best-in-class fully integrated home theatre systems – “Prestige”, “Palais”, and the highest-end system, the “Platinum” – will allow regional customers to enjoy the most premium and immersive entertainment experience from the luxury of their own homes.
The move follows the leading entertainment technology company’s successful introduction of the exclusive product line in China, with customers including real estate developers, dealers, and high-net-worth individuals.
“The Middle East region is an enviable luxury hot spot with expectations of high standards of living and some of the most luxurious real estate on offer,” said Jason Brenek, President of IMAX Home Entertainment. ”With the introduction of the IMAX Private Theatre, consumers will now be able to enjoy an exclusive home-cinema experience, customized to suit their unique tastes.”
IMAX Private Theatre offers IMAX’s best-in-class projection and sound technology and a floor-to-ceiling, wall-to-wall IMAX curved screen as part of the very first completely integrated, turnkey home theatre system from a single source. Exclusive features include high-quality and unique audio-visual content, professional design, and accessory consultation provided by IMAX. In addition, everything is supported by IMAX’s world-class 24-hour remote monitoring and daily picture and sound calibration to ensure optimal performance of the theatre system at every viewing.
The IMAX Private Theatre is bundled with a variety of content options including an exclusive IMAX movie system, which provides films optimized for viewing in the IMAX Private Theatre environment. The theatres also allow consumers to enjoy the IMAX-grade cinematic effect through other types of media formats including Blu-ray discs, HD or UHD television and gaming.
“Experiential excellence is at the heart of the IMAX offering, and from that core comes IMAX Private Theatre,” said David Hanson, General Manager of IMAX Home Entertainment MENA. “Each system is tailored to a single consumer. We are excited to introduce this unique cinematic experience to regional clients and to deliver an immersive entertainment experience so intense that it draws out all their senses.”
