Mindshare expands KSA team

Mindshare expands KSA team



RIYADH — Mindshare, part of WPP, a global media agency network, announced the appointment of Ghayath Sioufi as Chief Client Officer for Mindshare KSA.

He joined the Mindshare team in Riyadh.In his new position, Sioufi will provide strategic directions for clients’ businesses, head the Zain and SABB accounts, drive the OTF workshops for the KSA office, and champion online and offline integration.

He will utilize his experience working with clients in order to win new business for the office alongside Managing Director Rabih Khouri, to whom he will report.

Sioufi was chosen for this important role because of his impressive track record, which includes over 20 years of excellence in marketing, communications strategies, and brand building.

“With his talents in brand positioning and integrated communications, we are excited to welcome Ghayath on board for the Chief Client Officer role and can’t wait to see what he’ll achieve,” said Khouri. — SG