WHO doesn’t want to promote his business on his owned social media platforms? That’s the big question everyone keeps on asking. With the growing number of Twitter users in Saudi Arabia, companies are looking into best practice tips to attract and interact with Twitter users in Saudi Arabia or even Saudi users abroad.
According to a study published by Dubai School of Government back in 2014, Saudi Arabia is home to more than 40% of all active Twitter users in the Arab region.
A number of these users are prominent business men and royal family members such as HRH Alwaleed Bin Talal (@Alwaleed_Talal) in addition to SME owners who have achieved a great success on such platform such as Faisal Al Saif (@falsaif) – a Saudi renowned IT blogger and businessman and Yazeed AL Rajhi a well know rally driver and businessman (@Yazeed_AlRajhi).
Over the past couple of months, Twitter experts have been busy organizing and hosting webinars, chat rooms and live demos to share best marketing communication and advertising practices and answer professional’s in Saudi Arabia and around the world directly.
In its most recent #TwitterAcademy live demo, experts answered questions from business owners in Europe and Middle East about how to drive tangible business actions from Twitter, especially how to increase and accurately measure the actions that site visitors take. Below is a recap on the most important questions and answers about conversions and business promoting on Twitter:
Is it possible to set automated rules to pause an ad if the conversion rate is too low?
The short answer is they handle this for you. Their platform prioritizes your best performing ads, so that less effective content is automatically used less.
Additionally, it’s a good practice to review performance every two weeks, delete low performers and add a fresh Tweet or two.
I read somewhere that using images in Twitter Ads doubles the conversion rate. Is that true?
Including images increases engagement rate, though not necessarily the conversion rate. Depending on the products and audience, advertisers may see differing results with images.
Images naturally draw clicks, so your goal should inform how you use them. Attaching images to your Tweets is a great way to boost on-Twitter engagements.
To encourage off-Twitter conversions, consider using a Website Card or App Install Card, where a click on the image delivers your customers to your website, the App Store or Google Play.
Of the 80% of users who use Twitter on mobile, how many also use it on desktop?
The majority of people using Twitter access it on mobile and desktop devices. If you install conversion tracking, Twitter can measure people as they go between platforms, so you can track the behaviors of those who have seen your ad.
If I change the parameters of the website tag, do I have to re-implement the code?
No, the website tags will continue to run normally.
I already use other Analytics tools (like Google Analytics) to track my conversions. Why would I want to use Twitter website tags?
Conversion tracking lets you track what happens after people see your ads on Twitter. Whether people click on the link, Retweet, favorite or simply see the Tweet and then go to your site, conversion tracking lets you know where they came from. You’ll be able to see what actions they take on your site, and across devices. Then you can make a list of those users and market to them differently in the future. — SG