HYUNDAI Motor has won its fourth consecutive iF Design Award for the All-new Hyundai i30. Acknowledging the brand’s commitment to design and quality excellence, the All-new i30 was named winner of the ‘Automobile Product’ category. The awards are among the world’s most prestigious international design prizes, presented each year by iF International Forum Design in Germany.
The global recognition follows a series of Hyundai Motor wins, charting the evolution of the brand’s design philosophy. Last year, the Tucson and Elantra models found favor with the judging panel, with the i20 supermini scooping the design prize in 2015, while the luxury Genesis was recognized by the Design Awards in 2014.
“Hyundai is consistently setting new standards for design, unifying common themes across diverse models and market segments,” said Mike Song, Head of Operations for Hyundai in Africa and the Middle East. “We are now seeing the next expression of our brand identity, so this offers recognition not only to an important new model but also to Hyundai’s evolving design language.”
Design is the number one motivating factor for Hyundai car buyers, a fact reinforced by the company’s consistently strong iF Design Awards performance and commitment to distinctive design. The All-new i30 was praised by judges at the iF Design Awards for its precise lines, refined rich surfaces and sculpted body, all of which create a timeless and confident appearance.
The All-new i30 further evolves Hyundai Motor’s design language, and its stylish vision incorporates the brand’s signature front ‘Cascading Grille’, an identity that will feature on each new-generation Hyundai model. The new grille is paired with slim and sporty headlights for an energetic appearance and a stance that suggests sporty dynamism.
For more than 60 years, iF Design Awards has been recognized around the world as a symbol of design excellence. Organized by iF International Forum Design GmbH, the accolade rewards outstanding design across a wealth of disciplines and categories. — SG
