Kia has triumphed again in the Red Dot Awards, with another triple design win. The Optima Sportswagon, hybrid crossover Niro and the all-new Rio won in their respective categories. The Optima Sportswagon won the competition’s highest ‘Best of the Best’ distinction for ground-breaking design, while the Niro received praise for its attention to detail.
The Optima Sportswagon continues the success of its sedan predecessor, which also won the ‘Best of the Best’ award in 2016 – as did the previous generation in 2011. The 2017 trio of victories adds to Kia’s continuing success, having now won an impressive 18 Red Dot Awards since 2009. The awards follow on from Kia’s triple iF Design Award win earlier in the year.
“The design of the three models that have been honoured with the Red Dot Award was the result of the very close collaboration between our design centers in Korea, Germany and the United States. Our global design team has every right to be proud of this new triple triumph as it underlines Kia’s high design quality, which is unanimously recognized by experts”, says Peter Schreyer, President and Chief Design Officer of Kia Motors Corporation. “The fact that we have succeeded in winning the ‘Red Dot: Best of the Best’ for the third time in succession with the Kia Optima is proof of the continuity of these high design standards.”
The Optima Sportswagon, Kia’s first-ever D-segment tourer engineered exclusively for the European market, offers a striking exterior design and high quality interior, with the added practicality and appeal of a tourer bodystyle.
The all-new Rio also sees distinct changes to its profile, offering buyers a bold new design and a modern, efficiently-packaged cabin with the latest infotainment and safety technologies. The longer bonnet and more vertical C-pillar give the new car a more purposeful and aggressive stance, with a driver-orientated dashboard which provides an innovative and ergonomic design.
The Kia Niro marries the practical advantages and aesthetic appeal of a compact crossover with a sleek appearance, differentiating it from more conservatively designed hybrid models, and giving the car a unique presence as the world’s first hybrid crossover. — SG
