Navara conquering Saudi Arabian terrain

Navara conquering Saudi Arabian terrain

February 18, 2017
2017 Nissan Navara put to the test
2017 Nissan Navara put to the test


NISSAN Saudi Arabia recently launched a three-month nationwide test-drive program providing Nissan lovers with the thrilling experience of the all new pick-up Navara. The event showcased Navara’s capabilities as the ideal vehicle for users who depend on their pick-up for professional and personal use.


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Simon Frith, Nissan Saudi Arabia’s Managing Director, said “with segment leadership across many areas, Nissan is directing its efforts through this project to provide Nissan enthusiasts and customers with an opportunity to experience the real potentials of the all-new Nissan pick-up Navara which can only be experimented physically through a utility rugged test drive.”


Amer Ali, Nissan customer, said: “Previous to my test drive, I could never imagine such technologies can be included in this automotive segment such as the 6-speed manual transmission, the Hill Start Assist preventing backward rolling on hills, as well as Hill Decent Assist limiting downhill speeds. Finally, I could easily feel the striking power and torque in the 2.5l engine on the new Navara that went through the rugged terrain with total ease.”


“In line with Nissan’s promise of “Innovation that Excites”, the all-new Nissan pick-up Navara concept merges the previous Navara modernity with the Nissan Pick-up’s toughness which has made it one of the best-selling pick-ups in the GCC over the past decades,” added Frith.


The all-new pick-up Navara introduces an array of new features and in-car technology to a segment that has traditionally been slow to adopt the very latest in comfort and safety while delivering unmatched fuel efficiency and the lowest maintenance costs for its class. Many of these features set the benchmark for this segment and provide customers with more advanced levels of technology than ever seen in a pick-up.


The program kicked off in January in the Northern and Western regions, and will cover the Southern, Eastern and Central regions in the coming two months.



Key features:


• Tough


Segment leader in power and torque. The all-new Nissan pick-up Navara is changing the standards that modern pick-ups are measured by, and with one engine size 2.5l (diesel and gasoline) it is already a segment leader in power and torque.


• Class leading transmission


The all-new Nissan pick-up Navara offers class-leading transmissions and is a segment leader in delivering a 7-speed automatic transmission. The all-new Navara is also the only Japanese pick-up that offers a 6-speed manual transmission in any pick-up class, making it uniquely appealing to both types of drivers.


As customers have come to expect, the new model is as capable off-road as it is on-road. The four-wheel drive system builds on the strengths of the previous generation model to deliver surefooted traction over rough terrain. The system is engaged and disengaged electronically via a rotary button located on the dashboard. For best economy and handling drivers can stay in 2WD mode on the road, while for off-road conditions drivers can select the 4HI mode while driving up to 100km/h.


The all-new Nissan pick-up Navara’s full boxed frame delivers improved stiffness and durability that is usually reserved for full-size trucks, while boosting the Navara’s payload to 1-ton.


Improving refinement and delivering a SUV-style driving experience was a key element of the model's development. To help achieve this without compromising the vehicle's acclaimed off-road ability, Nissan designed an all-new rigid leaf suspension system, providing significantly improved ride comfort and improved handling.


• Advanced


Striking interior and exterior design. The all-new Nissan pick-up Navara has an advanced design that encompasses many unique design features as standard including signature LED headlamps, electric folding side mirrors, roof rails, side steps, 16-inch alloy wheels and chrome exterior accents to complement its exciting, modern look. Moreover with D/C bed size of 2.5M2 this makes it a segment leader.


The strikingly designed interior brings new levels of luxury and refinement to the segment, too, with a leather steering wheel and a 5-inch central infotainment screen providing a premium look and feel.


Nissan has a proven track record in the SUV segment and has brought much of that design influence to the fore with this new pick-up. The all-new interior has been designed for comfort and modernity, and is packed with SUV-like technologies that come as standard including a 5-inch color display with rear-view reverse camera, Bluetooth connectivity, parking sensors, dual zone air-conditioning, smart key entry with push-button starter, cruise control and audio switch controls on the steering wheel.


• Segment leader in running cost


The all-new Nissan pick-up Navara is also a segment leader in running costs due to its unmatched fuel efficiency and lowest maintenance costs for its class.


• Safety


The all-new Nissan pick-up Navara comes equipped with advanced safety features as standard such as ABS brakes and traction control, as well as SUV-like features that include Limited Slip Differential (LSD), Hill Start Assist which prevents the NAVARA from rolling backwards when starting up a steep ascent, as well as Hill Decent Assist to limit downhill speeds without using the brakes.


The all-new pick-up Navara, with its impressive array of performance, safety, technology, comfort and convenience features, and coupled with efficient running costs make this vehicle the ideal partner for work and leisure. — SG


February 18, 2017
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