In a spectacular event at London’s Roundhouse earlier this week, the Rolls-Royce VISION NEXT 100 was presented. The car defines the future of luxury mobility. Codenamed 103EX, it is the marque’s first ever pure ‘Vision Vehicle’.
The Rolls-Royce VISION NEXT 100 presents an intriguing and aesthetically dynamic vision of the future of luxury mobility – a completely personal, effortless and autonomous Rolls-Royce experience, wrapped in a design that ensures a ‘Grand Sanctuary’ for its occupants, and a ‘Grand Arrival’.
The Rolls-Royce VISION NEXT 100 anticipates the mobility demands of the luxury customer of the future. Brought to life by Rolls-Royce after many months of study and consultation with current patrons of the brand, the car represents their clearly expressed desire for an assurance that the marque’s plans for the future of luxury personal mobility will continue to embody the key attributes that have made Rolls-Royce the preferred marque of the most discerning and powerful patrons in the world for over a Century.
“Today, Rolls-Royce, the world’s leading luxury brand, has defined the future of luxury mobility. The Grand Arrival of the Rolls-Royce VISION NEXT 100 boldly points to a bright future for our marque where our patrons’ individual demands for complete and authentic personalization will be met through an exquisite fusion of technology, design and hallmark Rolls-Royce craftsmanship,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.
Giles Taylor, Director of Design, Rolls-Royce Motor Cars, added: “With the Rolls-Royce VISION NEXT 100 we were mindful not to dwell on the past. We wanted to be as innovative as possible and at the same time transcend the design history of the marque”.
In creating the Rolls-Royce VISION NEXT 100, the Rolls-Royce Motor Cars design team, led by Director of Design Giles Taylor, distilled four key tenets that not only underpin the elegant solution that is the Rolls-Royce VISION NEXT 100, but epitomize the future of luxury mobility as a whole:
The Rolls-Royce VISION NEXT 100, as presented in London on June 16, 2016, is but one example of a number of possible personal visions of a Rolls-Royce of the future.
In the spirit of the great coachbuilt cars of the past, Rolls-Royce will create the chassis of the future, hand-built from the most advanced materials and powered by a zero emissions powertrain. Advanced manufacturing technologies will enable customers to involve themselves even more in the design of the shape, size and silhouette of their personal Rolls-Royce vision. The future customer will commission his or her own concept. Rolls Royce will design and manufacture this personal vision of each customer and make every Rolls-Royce a unique Bespoke masterpiece. — SG
