ORANGE County Visitors Association (OCVA) California, has launched its latest lifestyle tourism campaign centered around the celebration of Classic and Vintage Cars, and coupled with exciting shopping experiences to entice visitors from the Middle East to visit the OC this summer. Titled ‘The OClassic’, the holiday packages include such features as one day Classic or Vintage Car hire, complimentary entry into one of the OC’s many Classic and Vintage Car fairs, and complimentary VIP shopping experiences and exclusive discounts worth over $2,000 at the OC’s leading retail destinations of Fashion Island, Irvine Spectrum and South Coast Plaza. Participating hotel partners such as: Ritz Carlton, Laguna Niguel; Newport Beach Marriott; Island Hotel Newport Beach and Balboa Bay Resort are also providing attractive accommodation deals to coincide with the campaign and fairs, including value-added services such as complimentary parking, WiFi and breakfast.
Ed Fuller, CEO and Chairman of Orange County Visitors Association California, said “this is the first time for Orange County to offer such a package in any market around the world, and we are extremely excited to promote it here in the Middle East. We believe many in the Middle East have a great affection and appreciation of Classic and Vintage Cars, just like we do, and what better way to enjoy them by interacting with likeminded people at our many dedicated Classic & Vintage Car fairs. Combining these experiences with the opportunity to drive a Classic along our world-famous scenic coastline, along with complimentary VIP shopping experiences and family fun activities at the fairs, the OC and the OClassic package really offers the whole family something special based on relaxed luxury lifestyle experiences.”
SPOCOM is the USA’s largest automotive consumer exhibit and show, is set to launch its Super Show in Anaheim, California on July 22, 2017, focusing on the culture surrounding young adults. Each event features over 75 of the industry’s top brands, media, and event promoters, as well as 350+ of America’s top show cars competing for the most prestigious car show trophy in the country.
Another car sow, Orange County International Auto Show set on Sept. 28-Oct. 1, 2017 will feature over 600 of the newest cars, trucks, and SUVs all in one place, 100+ Vehicles to Drive and a collection of high-end exotic vehicles, the show is one of the biggest and well renowned car shows in California. The show is also the best place to learn about the latest automobile tech in 2017 model vehicles. — SG
