REDTAG, the value fashion and lifestyle brand home-grown in the Middle East is celebrating ten successful years, surpassing key milestones and exceeding targets and expansion plans, it’s spokesperson Shehbaz Shaikh, chief retail officer, said.
Now present in 12 markets across MENA & CIS, the value fashion brand for budget-conscious families has delivered on its ‘Always Fashionable, Always Affordable’ brand promise since its very first store opening in Abu Dhabi in 2006.
Since that first store opened on Najda Street in Abu Dhabi, REDTAG has experienced unprecedented year on year growth and expansion to extend its reach across MENA & CIS and forging new relationships with communities and customers. By 2011, REDTAG had opened 50 stores, doubling this by 2013 and currently operating over 170 stores across MENA & CIS.
In 2015, REDTAG opened their 100th store in the Saudi Arabia, with plans to open a further eight stores in the Kingdom by the end of 2016 in key locations such as Riyadh, Jeddah and Makkah. REDTAG’s aggressive expansion plans across GCC will continue with an average of one store opening every month. REDTAG business projections will see it open 250 stores across the GCC by 2020.
Adding to their stylish portfolio, REDTAG partnered with Arab superstar Cyrine AbdelNour last year to act as brand ambassador and muse for exclusive A-list inspired collections which offer the glamor of Cyrine’s modestly feminine style on a budget. A year on, the collaboration has brought elegant, affordable style to the budget-conscious fashionistas of the GCC, while aligning the REDTAG brand with one of the Arab world’s most celebrated darlings.
The REDTAG homegrown business model marries international best practice with the local knowledge that has made REDTAG so successful across the GCC, with a huge presence in Saudi Arabia, followed closely by the UAE, Kuwait and Bahrain. The focus on offering fashion for the whole family in an inclusive shopping environment perfectly suits the Middle East lifestyle and core family values.
“Ever since joining the REDTAG team, it was clear that a very solid foundation had been laid on which we could grow and spread the REDTAG brand across the GCC to new fashionable, budget-conscious customers. It is a delight to have been involved in building the brand and I look forward to the next ten exciting years and all the great milestones we have yet to reach,” said Shaikh.
Choosing designs that are respectful of the customs and traditions of the region, while still drawing inspiration from international catwalks, REDTAG has a unique voice in the noisy fashion world. The local influence is clear, with modest fashion available throughout the year and a special collection designed specifically for Ramadan to celebrate the most joyous season in the Middle East.
Over the last 10 years, REDTAG has established a loyal customer base by offering unbeatable value, on trend fashion and keeping the shopper at the very center of the brand ethos. Having established the RT Rewards loyalty program in 2014, REDTAG now have over five million members who regularly benefit from exclusive discounts and advantages.
Responding directly to the evolving needs of the customer, REDTAG introduced their plus size collection for the curvy fashionistas of the GCC in early 2015. The collection is tailored specifically for the plus size woman, with flattering fabrics and cuts keeping the collection youthful and chic.
To cater to the wider consumer base in each market, REDTAG’s stores are easily accessible in each market. Opening a mixture of standalone stores and shops inside key malls, REDTAG is able to offer a convenient and comfortable shopping experience in every store.
REDTAG is offering all its customers across GCC the chance to join the ten year celebrations with the chance to win a GMC Terrain vehicle in addition to in-store offerings.
