[gallery size="medium" td_select_gallery_slide="slide" td_gallery_title_input="14 Days, Better Hair?" ids="152424,152423,152422"]
By Mariam Nihal
Saudi Gazette
Your favorite social media stars now claim Pantene’s comeback as the new essential hair product of our time but Pantene is a household name without the need of a new seal of approval. Whether or not the new move is to garner more following or young consumers, Pantene will always be the conventional frontrunner. However it is important to shed light upon their new product range and claim that promises the best results within 14 days. We caught up with Pantene’s Principal scientist for Dr. Jeni Thomas to see how it really works.
SG: What sets it apart from the rest of the hair products in the market?
JT: Smart conditioning ingredients have been added to the new Pantene that will no longer randomly deposit on the hair but will now seek out problem spots within the hair strands and deposit in those specific locations to repair the hair and give it strength. As a result of this capability to read and repair damage, women will continue to get greater cleaning results with less breakage and hair fall. Hair will be smoother to touch and will be stronger as well as thicker from root to tip.
SG: Does it provide as many nutrients as hair supplements?
JT: The nutrients that hair needs at the root are not the same as the nutrients that hair needs along the fiber. While oral supplements influence hair at the root, it is key to treat the fibers as this is where signs of damage become obvious. For example, this can be seen in frizzy, dull hair which is easily entangleld and less likely to take on a style. Plus the fibers feel rougher too. This is where the new Pantene comes in. The new formula penetrates to the core to strengthen the fiber for hair that is smoother and stronger against damage, giving thicker hair from root to tip.
SG: Any tips on how to get the best results during the 14-day challenge?
JT: Washing your hair every two or three days will ensure that your locks are moisturized and repaired. Try to prevent using hair styling products because excessive heat can damage your hair. Using the full Pantene regimen shampoo, conditioner and oil replacement as a part of your hair care routine will have you on your way to having beautiful strong and thick #PanteneHair.
