How Instagram can help your branding

How Instagram can help your branding

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The latest updates this year in Instagram can boost your marketing strategy through several ways.
Make the most of the newest features that can help your branding   Multiple image posts You no longer have to choose only one photo from a group of photo-shoots. By having a mini album of ten photos, you don’t have to feel guilty of spamming peoples’ feeds and still have a chance to showcase a variety of photos in one. There’s so much to do with this feature, like doing a step-by-step tutorial or selling a product with different colors and styles, among other things. Instagram Story Ads Businesses can now post video ads in Instagram Stories. It targets as many people as possible by the ‘Reach’ objective in the Power Editor or Ads manager. The ad directly appears on people’s stories bar instead of waiting for them to scroll down the news feed. Switch to video Posting more videos instead of photos can boost your brand. It’s free, fun, and you can make your own creative advertising! Track your analytics Business profiles can use Insights, or data that show impression views and engagement. You can also switch your personal profile to a business profile to benefit from this feature for your own branding. Analytics help you understand what your audience likes and when they respond the most so you can adjust your content accordingly. Hashtags are still in Hashtags help your brand to be found easily. You can also lead a trend by creating your own hashtag for others to follow.

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