BY SHAHD ALHAMDAN
BARCELONA – LG Electronics, a global leader and technology innovator, revealed its 2017 premium product line-up during the company’s annual two-day innovation event, InnoFest 2017 in Barcelona.
The company is focusing on improving product functionality to reduce human effort and save energy. LG’s premium product strategy will witness a boost with the introduction of these premium products across key markets in the Middle East and North Africa region in 2017, including Saudi Arabia later this year.
Several home appliance machines as well as home entertainment gadgets were showcased during the event, including the latest air-conditioning solutions, LG TWINWash washing machines and LG Signature OLED TV W.
The TWINWash washing machine features a large top washer and a smaller pedestal washer, the LG TWINWash Mini – giving the power to wash two loads of laundry on two different cycles concurrently for a combined 24kg capacity.
According to Scott Jung, the vice president H&A MEA/Asia sales and marketing function division, this innovation was launched last year as a smart solution for people that wash clothes several times a day.
“In America, they have many clothes to wash two times a day. The TWINWash in Korea is very popular and sales have exceeded our expectations,” Jung said.
Latest air-conditioning solutions
Kevin Cho, vice president of air solution B2C sales and marketing function division in LG Electronics, said energy consumption is one of the major concerns for customers and governments, which makes LG’s energy-saving air-conditioning systems ideal.
“We want to introduce inverter technology to the Middle East and Africa,” said Cho while explaining that regular air conditioners can only turn on and off but LG Inverter Technology can control rotation frequency to produce cooling more efficiently.
New LG air-conditioning units, which will be introduced to the Saudi market soon, have dual compressors, making them 60 to 70 percent more energy efficient.
LG Signature OLED TV W
LG’s revolutionary new LG SIGNATURE W7 OLED has a new concept. The TV is titled W because it has a wallpaper-like appearance. It is less than 4mm thick when measured from the wall. The 77-inch and 4K TV won the 2017 CES Best of Innovation Award as well as several other prizes.
The OLED W7 series exemplifies cutting-edge innovation within the home entertainment space. The sense of immersion is completed through up-firing speakers, which produce Dolby Atmos sound.