MORE children in the United Arab Emirates, Kuwait, Bahrain, Oman, Saudi Arabia and Qatar are being offered one free fruit or vegetable when they visit select LuLu Hypermarket outlets on select weekends between Nov. 9 and Dec. 21, through the “Adopt a Fruit, adopt a Vegetable” initiative, launched earlier this year by United for Healthier Kids – a program developed by Nestlé to create partnerships that help nurture healthier generations. “The initial phase of the program was launched in April and was a huge success, encouraging us to do this again,” said Shehim Mohammed, Director Kingdom of Saudi Arabia, “We ended up distributing more than one ton of fruits and vegetables across more than 30 LuLu Hypermarket outlets in six countries, creating positive impact among kids towards fruits and vegetables consumption.” The initiative, which also includes year-round displays and dissemination of information on the benefits of fruits and vegetables, is a coming together of Nestlé Middle East with LuLu Hypermarket to advocate for the ‘More Fruits & Vegetables’ behavior called for by United for Healthier Kids; which capitalizes on the generosity of Arab culture by promoting More Movement, More Water, More Fruits & Vegetables, and More Managed Portions – behaviors scientifically proven* to positively impact quality of life, especially if adopted at an early age. “Our purpose at Nestlé is to enhance quality of life and contribute to a healthier future, which we know can best be done through collaborations,” said Patricia El Chammas, United for Healthier Kids Manager at Nestlé Middle East. “We are committed to promoting healthy diets and life