UNDER the patronage of Prince Sultan Bin Saud Bin Mohammed Al Saud, the three-day Saudi Health and Beauty Show, the most important international health and beauty event in Riyadh, runs at Al Faisaliah Resort Hotel, Durrat Al Riyadh until today (Nov. 29). The show’s success in the past three years in Jeddah and due to the increasing demand for a similar exhibition in Riyadh, has a significant economic weight both locally and internationally. Mrs. Haya Sunaidi, CEO of Sunaidi Expo, said: The show’s inauguration in Riyadh is a confirmation of its success and importance, not only to exhibit the latest local and international health and beauty products, but also to attract foreign investments to achieve high growth rates and productive diversification with the aim of introducing new investments in the health and beauty sector. I hope that this depute achieves the desired turnout.” According to the Euromonitor International Research Report, Saudi Arabia tops the beauty and health regional market, while expectations point out that the kingdom’s sales in perfumes, hair and skin products, cosmetics and men products will nearly double to reach $9.3 billion by 2020. Show Manager Manna Al Jabarti expressed her delight in organizing the first Riyadh edition this year, which grew due to the eagerness of many local and international companies specialized in health and beauty to participate in the Riyadh edition. “Such a turnout is evidence of our decision’s validity, which comes in everyone’s interest,” she added. The Riyadh edition will gather more than 85 major local and international companies from more than 18 countries. Moreover, we are delighted to see new countries in this year’s participation list, most notably South Africa, Greece and Brazil.” Said Al Jabarti. “The show will excel through its activities, which will provide exhibitors the opportunity to showcase their products in the best possible way,” Concluded Al Jabarti, “It will also serve as a meeting point with the leading beauty artists and specialists that have come from around the world to participate in such a prestigious event taking place in Riyadh for the first time. Faqeeh, Executive Director of Al Taqdeer Modern Limited, the sole agent of A.S in Saudi Arabia, expressed his happiness in participating in the Saudi Health and Beauty Show and his optimism in successfully introducing their products into the Saudi market. “I am confident that our products have no competitors in the market and will impress and satisfy all types of women,” said Faqeeh. — SG