SAUDI visitors to Dubai can look forward to an unforgettable experience in the city with the return of the Dubai Shopping Festival (DSF) 2018. The city’s annual citywide shopping extravaganza returns from Dec. 26-Jan. 27, 2018 bigger and better than ever, offering the shopping-lover in all of us a monthlong fiesta of sales, exclusive shopping experiences and extraordinary events for the whole family to enjoy. The festival, which will see millions of people hit Dubai’s malls to bag the latest bargains, brings together the best of Dubai’s retail offering, showcasing the top brands and shopping experiences from weekly flash sales, in-mall promotions and the opportunity to win amazing prizes from luxury cars and gold to cash at the daily raffles, there will be something to excite everyone this festival. Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai Tourism said: “Dubai Shopping Festival has always been the jewel in the retail calendar crown and this year is set to be even bigger and better than ever. Together with our strategic partners, we will be bringing people truly memorable shopping experiences featuring celebrities, world-class experts and interactive master classes, making Dubai the ultimate must-visit shopping destination this New Year. Over the years we’ve worked closely with retailers on a local and global stage to bring out the very best of Dubai’s culture to create a thriving retail hub. From top global brands to local emerging designers, Dubai benefits from a rich melting pot of diverse shopping opportunities, making a truly unique retail destination for shoppers across the world.” Organized by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), the 23rd edition of DSF will feature an exciting array of entertainment, including spectacular fireworks shows and a range of free-to-attend family-oriented activities in malls, and retail activations themed under beauty & perfume, gold & jewelry, and apparel & fashion platforms. Here DFRE outlines the highlights of this year’s shopping extravaganza set to whet the appetite of visitors from across the region and beyond. Discover the best of Dubai with the Dubai Shopping Festival (DSF) Pass, a flexible citywide pass that will offer all Dubai residents up to 65 percent off top attractions and dining options during the city’s ultimate shopping sale. DSF will kick off in