Fatima Muhammad

SAUDI GAZETTE The Saudi Health and Beauty Show was held during 4-5 December at Hilton Jeddah. In its fourth consecutive year, the show has welcomed more than 300 brands from over 20 countries. The show had more than 1788 exhibitors, 777 beauty specialists and 4000 visitors. Organized by Sunaidi Expo and Conferences at the Hilton Jeddah, the show offered visitors the opportunity to explore a range of health and beauty choices. It also gave a chance to companies to showcase their latest innovations in hair and skin care, which are reportedly the biggest concerns for women looking for elegance and youth. Countries that joined the show this year included South Africa, Greece and Brazil among other companies specialized in hair and skin originating from America, Britain, Switzerland, France, Spain, Poland, Korea, China, Thailand and Turkey .The participants also included GCC and Arab countries such as the UAE, Bahrain, Kuwait, Egypt and Jordan. The beauty exhibit revealed many new and unique options for skin care both for everyday use but also for occasions like Haj. A Malaysian company introduced special skin care products designed to be used by pilgrims without fear of containing any smells and also ensuring skin protection in the Ihram state. One of the popular booths at the exhibition was a flower booth that claimed a flower collection could last for one year. The Korean section also included various male and female products including make-up and the popular Korean eye contacts which widens the eyes. Among the newly introduced products are the Brazilian haircare and treatment products. At the South African booths, investors displayed different products for skin care, weight loss and makeup. Saudi women were distinguished by their introduction and version of different makeup