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Not Boring: A modern mix of tradition and culture

Hanan Alnufaie
Saudi Gazette Disturbed at what he perceived was a lack of appreciation for Saudi culture, 23-year-old Riyadh-native Yazeed Abahussein set out to inspire young Saudis to influence each other through creativity and passion. After spending four years of studying marketing at San Diego State University, the young graduate came back to the Kingdom and grew tired of hearing that Riyadh was boring due to a lack of activities. “This was before the country opened up to entertainment but even so, stereotypes can continue because the ‘boring’ label is stuck in the minds of the people,” he said. “I love Riyadh very much. We, as Saudis, have so much to offer. However, I feel that we are not doing enough to show that Riyadh is one of the most beautiful destinations in the world. Not only Riyadh but every city of the Kingdom, duo to the diversity in customs, traditions, cuisines, etc,” he added. Yazeed believed that there are different ways to show people locally and internationally that living in Riyadh is everything but boring. “We don’t have to change ourselves or follow people from other cultures to be cool. We are cool in the way we are. That was the reason behind me starting my brand and name it Not Boring to impact people to see and do things differently in Riyadh,” he explained. Yazeed believes that it is important to show people how to embrace culture on one’s own terms and how to modernize traditions. “Giving our daily routine a twist is what makes it Not Boring.” Not Boring has many segments to cover all parts of life