EVERYONE wants the best for their babies. Whether it’s the healthiest food options or the most prestigious nursery, money is no object when it comes to offering our children the highest quality life. But does the best always have to come with a hefty price tag? Fine Hygienic Holding (FHH) – one of the world’s leading manufacturers of hygienic paper products —doesn’t think so, and prides itself on offering customers high-quality products for the best value of money. And thanks to the respected pediatricians of the Medical Wellness Association (MWA), Fine can say it offers the best in baby care. Fine announced at a press conference recently, that the Pediatricians of the Medical Wellness Association granted Fine Baby diapers the prestigious “Pediatric Product of the Year” Award, a particularly notable achievement; as this is the first and only time a diaper has won across all baby care categories worldwide. The diaper was judged on its quality and durability and was recognized as the winner due to its high absorption and lotion top sheet, which help keep babies’ skin dry and healthy. This award, combined with the Medical Wellness Association’s standing endorsement of Fine Baby diapers, makes it the only diaper in the world with such recognition. The Medical Wellness Association (MWA) worldwide is a professional licensed organization based in the USA, which promotes and integrates professional development of medical and health promotion programs. “This year Fine is celebrating its 60th anniversary, so this distinguished award could not have come at a more auspicious time,” commented Ahmad Zain, chief of commercial at Fine Hygienic Holding. “This recognition is just a testament to Fine’s heritage of innovation and quality, and we thank the Medical Wellness Association for seeing that in our Fine Baby products. This proves that by focusing on providing the best products possible, we can achieve greatness.” Fine diapers go through rigorous testing and sterilization processes, ensuring the best for babies around the world. By focusing on the highest-quality raw materials, innovative research and development, and a state-of-the-art production process. Fine has grown to become a respected industry leader and one of the most well-known brands in the region. But such quality doesn’t have to break the bank. Fine understands the current economic situation and works to provide the best quality diapers at a price that is below multinational brands. Diapers are a commodity for which customers don’t want to cut costs, and Fine understands that families want the best for their babies at the best price. Mothers in the region who use Fine Baby diapers can rest assured knowing they are providing award-winning care to their treasured tots. Rawan Emeish, chief of absorbents category at FHH, said, “This is a huge honor for not only Fine Baby but all Saudi Arabia. The Pediatricians of the Medical Wellness Association chose Fine Baby from all the baby care products across the world and awarded it with the “Product of the Year”! It’s just a huge honor. And goes to show the strength of Saudi ingenuity and innovation in action!” — SG