iPic, BAS Global agree to develop iPic theaters and restaurant in Saudi Arabia
11 Mar 2018

RIYADH — iPic Entertainment (iPic), America’s premier luxury restaurant-and-theater brand, Sunday announced the signing of a Memorandum of Understanding to develop its one-of-a-kind, world-class luxurious iPic theater-and-restaurant locations throughout the Kingdom of Saudi Arabia. iPic has formed a partnership with BAS Global Investments Company, a well-known Saudi group. This relationship reflects the company’s strategy to pursue international asset-light licensed agreements.
This is a monumental time for Saudi Arabia as it is now allowing movie theaters to open for the first time in more than 35 years. With roughly two-thirds of the local population under 30 years of age, the country’s demographics play into iPic’s strength as a social entertainment destination that is also an affordable luxury. Through this partnership, the company believes there are significant expansion opportunities for the iPic brand in Saudi Arabia over time.
“We are thrilled to be working with BAS Global which we believe will be excellent local partners to lead growth of the iPic brand throughout the Kingdom of Saudi Arabia,” said Hamid Hashemi, founder & chief executive officer of iPic Entertainment. “We are excited to bring our first-class entertainment experience to the region and be a part of the country’s Vision 2030 Plan which focuses on job creation and transforming the economy toward more recreation and tourism spending.”
iPic combines polished-casual restaurants and world-class luxury theater auditoriums with gourmet, in-theater dining to create a one-of-a-kind experience.
iPic currently operates three restaurant concepts — The Tuck Room, Tanzy, and City Perch — with one planned to be included at each location. The Tuck Room is a gastro lounge whose name means to eat with enthusiasm or pleasure and be hidden away comfortably; Tanzy is focused on garden-fresh Italian cuisines; and lastly, City Perch Kitchen offers seasonal American dining made from fresh, sustainable ingredients with shareable plates.
The new iPic Theaters in the Kingdom of Saudi Arabia will enable guests to enjoy their movies in ultimate comfort and