Despite global efforts to stem the obesity epidemic, no country has succeeded in decreasing obesity in the last 33 years[i]. Worldwide obesity has more than doubled since 1980, with almost 30% of the population overweight or obese. In the Middle East, obesity rates among adults are exceptionally high at more than 37% in Kuwait and more than 35% in Saudi Arabia and Jordan, according to latest WHO figures. Experts said that one problem is that most campaigns to combat the disease have overly simplified obesity by focusing on healthy eating and exercise, when the reality is that obesity is not a life