By Kevin Cha SAUDI ARABIA is witnessing unprecedented transformation across various facets of everyday Saudi life. As the country marches on towards a new diversified economy that offers new avenues of consumer spending, it is a critical time to instill values of resource management and sustainability in the minds of millions of upwardly mobile Saudis. According to a 2017 report in the Journal Energy Sources, more than 70 percent of Saudi’s electricity is consumed for air conditioning and cooling, and the summer demand is about twice the winter demand. Currently less than 65 percent of world’s electricity is produced by steam turbine generators by burning fossil fuels, whereas 100 percent of Saudi’s electricity is still generated from fossil energy sources. This is highly unsustainable and has created an ecosystem of waste on a massive scale. For decades, energy-efficiency and sustainability were the last thing on the minds of businesses in Saudi Arabia, and the often extreme conditions only made it tougher. However, this is all set to change with Saudi Arabia’s Vision 2030 plan for sustainable development and the country is taking massive strides to incorporate new, improved and technologically advanced products into various aspects of life. The biggest need remains energy-efficient air conditioning, where a majority of energy consumption currently occurs. With an already booming market for air-conditioning solutions and with the demand expected to accelerate in the coming years, tackling sustainability goals and global problems like climate change will depend on technological change in the way air-conditioners work. Traditionally, air conditioning units of all shapes and sizes have struggled to adequately cool and save energy costs at the same time in the Kingdom. Detailed studies show that a large number of air-conditioning unit problems are due to the local environment, which is dust-laden, corrosive and has high ambient temperatures and relative humidity. This is where it is critical for manufacturers and technology pioneers to step in to raise the industry standards in Saudi Arabia and offer its citizens a new alternative life