Saudi Gazette

 

Dadu Luxe is Middle East’s new online fashion boutique boasting collections from some of the most luxurious fashion brands.

 

Ellie Saab, Peter Pilotto, Alessandra Rich, Prabal Gurung and Sophia Webster are a few among many more designers available on the web portal.

 

A Dar Al-Hekma College graduate, Saudi Founder Dur Fayez from Jeddah spoke to Saudi Gazette about her new venture. “Raised in Jeddah, Saudi Arabia and London, England, I studied design at Dar Al-Hekma College. From my earliest memory, my desire was to carve my own path in life, supported by the liberty of expression and creativity nurtured by my family. 

 

I pioneered the establishment of the trendy DADU accessories boutique in Jeddah and quickly built a loyal clientele across the Gulf region with her choices of unique, trendy, bold and chic accessories from major international brands. 

 

I also discovered a crop of new fashion talent through DADU, including fashion jewelry designers such as Ek Thongprasert and Iradj Moini.”

 

CEO Selina Neri joined Dadu in 2011. “Dadu Luxe’s emergence is the result of a journey that began in 2006, when we launched the DADU in Jeddah.  In 2011, a chance encounter in London with Selina Neri opened a new chapter in the Dadu story. My friendship with Selina and our common passion for fashion discoveries, luxury culture and modern style led us both to unite our histories and futures into a vocation through fashion,” Fayez added.

Dadu Luxe is made up of a members hailing from some of the world’s most prominent fashion houses, such as Louis Vuitton, Chanel and Hermes.

 

She said Dadu Luxe is an iconic, luxury and fashion retail brand that is destined to cause a stir in the fashion cosmos. 

 

“We started to work on Dadu Luxe almost three years ago and an incredible amount of passion and dedication has gone and will continue to go into this company. We bring unique experience centered about service, experience and discovery, convenience and personalization to the market.”

 

“As a unique online shopping destination for stylish women the world over, Dadu Luxe blends a distinctive concept of e-retail with shopping events at global fashion hot-spots, creating a new diction for women that seek to use fashion as a language of style expression and a complement to their vibrant personalities.”

 

How are the designers chosen? “We select designers that we love and admire,” Fayez said. “Brands that are both well established and upcoming, designers that are known for their impeccable fabrics and inspiring styles. 

 

We hand pick each piece guided by our Arab and western taste, keeping in mind our clients’ lifestyle and passion for unique creations. Through curated collections from coveted designers and celebrated luxury fashion brands, Dadu Luxe offers pieces that personify a chic, sensual elegance and cosmopolitan boldness that translate into a unique story for every woman’s wardrobe.”

 

With their head office in Dubai, Fayez explained Dadu Luxe’s emergence as a fashion e-retail brand followed her lifelong vision. “The fusion of the traditional values of luxury fashion and the excitement of modernity for the stylish, bold and cosmopolitan woman. Based in Dubai, a city whose history and future are built on the admiration of tradition and the enthusiastic embrace of modernity, Dadu Luxe is on a world stage where cultures mix and thrive.”

 

 

• Capes and Cloak

• Luxe Knits

• Embellishments

• Burgundy, deep green, pearl grey 

• Furs!

• Lace

• Culottes

 

Log on to www.DaduLuxe.com