Saudi Gazette

 

In a recent launch of world’s first keyless technology to check into hotels, Starwood Hotels have the master key to this one too. Travel with Starwood Preferred Guest Keyless program and skip the line while saving time to check in. No more front desks and waiting in long queues. The app allows guests to use their smartphones as a room key. It is the hotel industry’s first mobile and keyless app, launched exclusively for selected Starwood properties. W Doha was the first in line to launch the latest digital innovation in the Middle East.

 

Specific for android and iPhone users, all you need to do is download the app, register and voila, you are able to book and check in by yourself. Approximately 24 hours prior to arrival, you will receive all check in details including your room number and Bluetooth key via the app.

 

Launched at W Doha Hotel & Residences, Frits van Paasschen, Starwood’s President & Chief Executive Officer announced the launch of the mobile, keyless room entry in the Middle East. The SPG Keyless is a Starwood Preferred Guest design, which made its official debut this week in 10 hotels throughout New York, Los Angeles, Beijing, Hong Kong and Doha.  SPG Keyless – powered by the SPG app – enables guests to bypass the front desk and go directly to their room and unlock their stay using a smartphone. 

 

“Not only does SPG Keyless alleviate a perennial pain point for travelers, but it also transforms the first interaction with our guests from one that is transactional to something more personal,”. “This is just the beginning, because through mobile we have the opportunity to marry high tech and high touch to transform the hotel experience in many exciting ways.” Frits van Paasschen, Starwood’s President & Chief Executive Officer

W hotel is readily available on social media and helps users to use ‘tweeps’ or ‘Instabook’, which are customized booking systems on Twitter and Instagram. Users can connect with the hotel’s E-Insider through the hotel’s Twitter or Instagram profile, @wdoha, and use the hashtag #bookwdoha to make a hotel reservation.