ALISSA Universal Motors has opened a new Isuzu showroom in Al Yasmeen district in north of Riyadh, with an inaugural ceremony attended by the President of Isuzu Middle East and Saudi Arabia Hiroyoshi Sakai; Najeeb Alissa, Chairman of the Board of Directors of Alissa Universal Motors; and Abdulmohsen Alissa; Chairman of the Board of Directors of Abdullatif Alissa Group Holding Company; Adnan Al Nuaim, CEO of Alissa Universal Motors and Gerald Sammrout; GM of Alissa Universal Motors.



The event was also attended by AUM’s top customers and a group of journalists from the Saudi media.



Commenting, Najeeb Alissa, said: “In line with our policy of being near to our customers, this is our 3rd Isuzu showroom in Riyadh, which reflects our three decades of success in establishing Isuzu as one of the most popular auto brands in the Saudi market.”



Alissa chose the opening event to debut a new SUV, the Isuzu MU-X, which is a true family-sized seven-seater that redefines the boundaries of adventure with strong towing allowing you to take your trailer, boat or caravan on any adventure you want, while for off-roading you can drive the MU-X into the toughest terrain due to the Command 4x4 system and robust yet refined suspension. 



The fuel efficient SUV also features superior active and passive safety features designed to keep your family protected and gives you complete peace of mind.



Alissa Universal Motors (AUM), a member of Abdullatif Alissa Group, has been the authorized dealer for Isuzu Motors Japan since 1985 and over the years the company has invested heavily in information technology, human resources and organizational structure, rules and procedures and quality systems to support sales, marketing and after-sales service.



Today, with more than 60 years of experience to its credit, Alissa is one of the largest groups operating in the Kingdom’s automotive sector. — SG