DAMMAM — Western Auto Company Ltd, the sole distributor of Ashok Leyland has formally begun Service operations at the new Service center in Jubail that was opened on Dec. 8 with Mr. Kamal A. J, CEO and Mr. Sadakathullah S,A,S, Resident Director, cutting open the ribbons.



On opening the ceremony, Mr. R Thiru, General Manager, After Sales thanked Western Auto Company Ltd’s CEO, Mr. A. J. Kamal and the Resident Director, Mr. Sadakkathullah S.A.S for their planning and investments to make available modern state of art Ashok Leyland Service facility in Jubail and thanked the management for all the support provided.



“The new Ashok Leyland Service Centre at Jubail offers complete range of services and is well equipped with all the modern equipments and amenities backed by Ashok Leyland trained expert Technicians and Service Advisors”, said Mr. R.Thiru (General Manager – After Sales)  “In a very short span, Ashok Leyland – the No.1 choice for staff transport solutions has established itself as the most sought after brand for cost effective commercial transport not only at the construction sites but also in school & staff transport segments.



This is only possible because of the strong backbone support from After Sales (PARTS & SERVICE) network that is hugely important for the product to succeed.



The buses are well accepted in Kingdom for its quality, low maintenance and operational costs”, added Mr.R.Thiru. (General Manager – After Sales).



“The new facility features state of art equipment like Engine diagnostic with computerized scan tool, computerized AC diagnostic testing & Service, AL & Bosch trained technicians for FIP calibration, Ashok Leyland & OEM trained skilled technicians, All type of PMS and major overhauling services, Body Shop facility & full fledged AL - OE parts support”, said Thiru.



The 2000 Sq. meter Service Centre is located ideally in the Arai? Workshop Area behind Naif Al Korei Petrol Station in Jubail Industrial Area.



This outlet takes Ashok Leyland Service to the doorstep of Ashok Leyland owners in Jubail, Safwa, Qatif, Ras Tanura and Saihat areas.



At the inauguration ceremony, Mr. Kamal A. J, CEO of Western Auto Company Ltd said “I am confident that our valued customers in Jubail and surrounding areas will be benefitted greatly as they need not drive all the way to Dammam for availing Ashok Leyland’s professional services.



I’m glad that now onwards we will be able to provide service to our valued Ashok Leyland customers within their own locality in this part of the Kingdom.”



“The strategy of Western Auto Company is to move closer to our esteemed customers instead of customers coming to us. In future, Saudi Arabia being huge market, we are also considering proposals to set up Ashok Leyland manufacturing plant in Jubail”, added the CEO.



Mr. Sadakkathullah S.A.S, Resident Director said “We have won customers confidence through our hard work establishing dedicated Service in Jubail, Dammam, Riyadh, Jeddah and Yanbu.



Having begun operations in the Kingdom in 2007, Ashok Leyland has made great improvisations in its vehicle quality, performance and looks in the recent years and it was our responsibility to raise the bar to the expectations of our valued customers in terms of providing strong After Sales support.



I can proudly say that we have made great progress in our After Sales and this grand opening of Ashok Leyland Service Facility in Jubail is just another step towards providing better attention to our customers.”



Mr. Sundaresan, DGM – AL (Sales & Service), who graced the occasion from principle’s side thanked Western Auto CEO, Mr. Kamal A. J and the Resident Director, Mr. Sadakkathullah for their commitment and investment in the Kingdom.



“Ashok Leyland will shortly launch new vehicles such as metro LCV buses.  On behalf of Mr. H.Bhimasena Rau (VP International Sales) and colleagues form Ashok Leyland, I wish Western Auto a grand success and assure to organize all necessary training and Service campaigns”, added Sundaresan.



The grand opening also witnessed few customers sharing their customer experiences. Mr. Mohammad S. Jumaan (Sale Manager - Eastern Region, Auto World Company Ltd), Mr. Mohammad Darwish (Fleet Service Manager, M/s Arabian Fal Holding), Mr. Abdulla Ahamed Zedan (Auto Mechanical Engineer, M/S Rezayat Company Ltd) and Mr. Javid Iqbal, (Manager Equipment & Transport, M/s Sedan International Co Ltd) shared their customer experiences and thanked Western Auto for their Customer Care practices.



Mr. Mohammed PMA, GM – Dealerships, concluded the program thanking the management, all the valuable customers and others present at the Grand opening.