Established in 1947, Mahindra is one of India’s leading business houses and one of the country’s most trusted brand names.
The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.
A $16.5 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to more than 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.
In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.
The Automotive and Farm Sectors contribute a major proportion of Group revenues. Recently, Mahindra and Mahindra Limited, the flagship company of the group rolled out its 5 millionth vehicle.
The group has entered the Kingdom of Saudi Arabia through its sole distributor, Advanced Auto Motors Commercial Co. (AMCC) in the Automobile and Energy sectors. AMCC is owned by the Babaker Group. The company is the sole distributor for Mahindra vehicles in the entire Kingdom and is also responsible for distribution of Mahindra Powerol Gensets in the Central and Eastern region.
It is managed by employees with decades of experience in international marketing, including in the Kingdom of Saudi Arabia. AMCC is fast expanding its footprint all over the country to cater to growing demand and the varied needs of its customers. The company provides consumers with assurance of its commitment and focus on quality service and after-sales care.
Mahindra Vehicles
AMCC has started operations in the Kingdom of Saudi Arabia with the launch of the Mahindra Pik-up. The latter is the direct result of millions of kilometers of intensive testing. Thousands of Mahindra Pik-ups have been sold in more than 35 countries across the world since launch.
The best global suppliers were involved right from an early stage for product development to ensure that the Mahindra Pik-up is truly world class. These included Lear USA, Visteon USA, Dana USA, BEHR Germany, Bosch Germany, Borg Warner USA, Fuji Japan and Sylea France. Hence, the Mahindra Pik-Up offers KSA customers a truly world-class product.
The design of the Mahindra Pik-Up focuses on providing maximum utility and comfort to the consumer through its class-leading cargo box dimensions which also boasts of a double wall, ensuring greater durability, along with a cabin that offers comfort, convenience and loads of space.
The list of standard features on the Pik-up includes power steering, air-conditioning, electric windows, CD-player, remote central locking and much more. It comes fitted with an alarm and immobilizer for absolute safety and offers keyless entry for enhanced convenience. The Pik-up is loaded with the latest in safety features, anti-lock brakes and dual front airbags.
The Mahindra Pik-up offers the largest volume for cargo in its class, which helps increase the owner’s profitability. It also has the widest tire span in its class, offering the best road grip and enhanced safety. All this is coupled with go-anywhere capability, 4WD system and a Borg Warner differential to reach the toughest of terrains.
The Mahindra Pik-up offers the best value proposition for your business and it will quite literally take your business places. With its strong value backing and feature set, the Mahindra Pik-up offers an attractive value proposition for fleet businesses.
The Mahindra automotive range provides a wide range of products catering to diverse customer segments. The range starts with small commercial vehicles extending across the premium luxury cross over SUVs. The Mahindra XUV 500 is the company’s flagship offering the latest in technology, performance and comfort.
Mahindra Gensets
Mahindra forayed into power generation in 2002. Today, Mahindra engines with the brand name Mahindra Powerol are powering over 300,000 diesel generating sets in India and global markets. Powerol products come with a rating that ranges between 7.5kVA and 200kVA. It offers several advantages including fuel efficiency, better load acceptance, minimal vibration, low noise levels and low maintenance costs. Apart from diesel generators, Powerol also deals in industrial engines across India and Home Inverters in selected markets. Recently, Mahindra Powerol won the prestigious Deming Prize for 2014, instituted by the Union of Japanese Scientists & Engineers (JUSE).
Mahindra Powerol products are presently available in over 20 countries across Africa, the Middle East and Asia.
Mahindra Powerol is also the winner of:
• The Frost & Sullivan “Voice of Customer” award for the most preferred genset brand in the telecom segment and in the Customer Enhancement category.
• Power Brand 2011 and Master Brand 2012 awards — SG