From right: Adel Sajan, Director of Danube Home; Abdulrahman Khalid Ibrahim Al-Habdan (Guest of Honor);  Rizwan Sajan,  Founder & Chairman of Danube Group; and Mrs. Sameera Sajan at the inauguration of the Riyadh showroom

Danube Home, the retail wing of UAE-based building materials’ market leader, Danube Group, has opened its first retail showroom in Saudi Arabia, as part of its on-going expansion drive. Located on the retail hub – King Abdulla Road, the total area of the showroom is 68,000 square feet with a modern logistics support of more than 200,000 sq. ft. The brand has brought unrivaled quality & innovative products, to the home furnishings industry in the Middle East with this launch.



Boasting a unique and extensive product portfolio, it caters to every requirement of its customer, providing end to end solutions from free 3D interior designing to the installation of home interiors & furnishings. Customers can just walk in with their floor plans and get their interiors designed by professionally trained designers free of charge, based on their individual taste and preferences. Besides, a whole host of hard fixtures, their range of soft furnishings include a large selection of chandeliers, beddings, dinner ware, blinds, curtains, wallpapers, home décor, parquet flooring, sofa sets, bedroom sets, dinning sets, outdoor garden furniture, luxury sanitary ware, ceramic tiles, etc. among other products in this segment. All the brand’s products are meticulously and individually sourced for a target audience comprising of those with a taste for class, elegance and value for money.



Danube, started its operations in 1993, in UAE, with building materials as a core business, and then subsequently ventured into retailing and other verticals. The brand launched its very first Danube Home outlet in Dubai in the year 2009. After testing the waters, the brand slowly and gradually spread its wings across all potential markets in the GCC region. By 2013, they were strategically positioned across major cities in the UAE, along with Bahrain and Oman. From mid-2013 to early 2014, the company consolidated its complete operations and buying plans, making it ready for large-scale operations and expansions, one of which included their strategic entry into Saudi Arabia. The brand now looks to open more stores in the Kingdom in the near future.



Commenting on the launch, Rizwan Sajan, Founder and Chairman of Danube Group, said “we are delighted to officially launch our first retail showroom in Saudi Arabia. This coincidentally also happens to be our largest showroom in the Kingdom, and reflects our continued growth and expansion of our business in the region. At Danube, it has always been our commitment to provide a range of innovative, value-added products and services for our customers to foster mutual success and growth. The sustainable development that Saudi Arabia is witnessing, has fuelled a surge in the city’s population, which in turn has triggered a burgeoning demand for real estate and in turn home furnishings. The prospects for this market in the future will, for innovators such as Danube, always remain bright.”— SG