Saudi Gazette

 

Market OTB is a Dubai Shopping Festival initiative that helps bridge an artistic concept of retail extravaganza in Dubai. The popular event was held in a vibrant green space in the heart of the city at South Ridge Park, Downtown Dubai during January 15 - 24. The second edition of Market OTB clubbed together local and international fashion designers, musicians, artists, jewelers and some of the finest bakeries in Dubai.  Market OTB allows participants to discover an alternative shopping experience and enjoy a chilled out, family-friendly rich cultural atmosphere. 

 

Automatically a huge hit on social media, Market OTB hosted a young crowd, families and pets in an alternate setting. For the first time this year, an outdoor cinema concept was introduced to encourage screenings for regional filmmakers. Market OTB hosted various regional outlets including boutiques, cafes and art galleries, like West LA, Urban Yogi, Stash Dubai, Socialista, FMM by Fatma AlMulla, Aina Dubai, Clinton St, Little Majlis, Studio Manhattan, Jam Jar and The Hipster. “Market OTB is a DFRE initiative and presented by DSF to create a destination of discovery, where the community gathers in a sustainably created space to experience new retail talent, performances, and fun for the whole family,” said Suhaila Ghubash, Director, Festival and Events at Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai’s Department of Tourism and Commerce Marketing (DTCM), and the organisers of DSF.