Esteemed German watchmaker A. Lange & Sohne recently opened its first boutique in the Middle East at the exclusive ’Avenue at Etihad Towers’ in Abu Dhabi. It is a place where time is at home, where visitors are invited to encounter the history and philosophy of Lange’s watchmaking artistry and become one with the brand’s values. In welcoming, perfectly crafted surroundings, A. Lange & Sohne’s sixth boutique worldwide offers a collection of fine, handmade precision timepieces from Saxony.



The new opening reflects a strong global demand and its success among fine watchmaking enthusiasts in the region.



"’Avenue at Etihad Towers’ is a new luxury destination, explaining why we selected this exclusive location to open our first boutique", said Matthieu Dupont, Middle East Brand Director of A. Lange & Sohne. "This boutique is a true representation of our philosophy to craft understated and sophisticated masterpieces with highly innovative technical solutions in a constant quest for perfection, whilst defining horological benchmarks."



Following a tradition dating back to 1845, the internationally acclaimed watch manufacturer has been pursuing one goal: to craft timepieces that represent the pinnacle of haute horlogerie. A. Lange & Sohne watches are classic and elegant, yet timeless in design to remain contemporary. Only the most precious and noble materials are used — the cases are made from solid gold or platinum, with an annual production limited to a mere few thousand timepieces. — SG