Geneva Tourism takes GCC’s VIP women to Geneva

Geneva Tourism, one of Switzerland’s official tourist boards, held an exclusive event called ‘Geneva, more than you can imagine’ for the elite women from the GCC.

May 04, 2015
Geneva Tourism takes GCC’s VIP  women to Geneva
Geneva Tourism takes GCC’s VIP women to Geneva





JEDDAH — Geneva Tourism, one of Switzerland’s official tourist boards, held an exclusive event called ‘Geneva, more than you can imagine’ for the elite women from the GCC to connect with each other, while exploring the beauty of Geneva.



Geneva has been a popular holiday destination among GCC travelers and Geneva Tourism is taking it to the next level through its collaboration with the Women Empowerment Group, Swiss International Airlines and both Hotel President Wilson Geneva and La Réserve Genève - Hotel and Spa. The VIPs attended a presentation from the board after which they participated in a chocolate tasting competition made by an exclusive Geneva chocolate maker. During that activity, the women had to taste and guess the unique components and flavors that go into making authentic Swiss chocolates. The event was also an eye-opener for the VIP attendees and they discovered that there is much more to do in Geneva than what they already knew – outdoor, family and many other activities.



“GCC tourism in Geneva has witnessed a steady increase over the past few years and the number of GCC tourists visiting Geneva have been on the rise”, said Philippe Vignon, General Manager at Geneva Tourism. “With initiatives like ‘Geneva, more than you can imagine’, we want to keep nurturing our relationship with the GCC and continue to pioneer destination promotion in the region,” he added.



The highlight of the event was the special lucky draw conducted at the end of the gathering. Asma Galadari and Lamia Hachani emerged as the lucky winners and they were awarded fully-paid trips to Geneva (2 tickets each). Each winner bundle included a Ladies Escape Package – a 3-night stay for 2 in 2 of Geneva’s most luxurious hotels, a shopping voucher, a box of the finest Swiss chocolates and a copy of the Geneva Girls’ Guide. The prizes were given in association with SWISS – the national airline of Switzerland, Hotel President Wilson Geneva and La Réserve Genève - Hotel and Spa.



After the success of this event, Geneva gears up for its biggest event for the summer – The Fêtes De Genève. The event attracts approximately 2 million visitors every year, of which many are from the GCC.



GCC’s tourist outflow to Europe has witnessed a steady increase over the past few years and the number of GCC tourists visiting Geneva in 2014 saw a 9.7% increase compared to 2013. During this period, there was a total of 219’812 overnights. The highest percentage of these tourists was from Saudi Arabia, followed by the UAE. Saudi tourists have also been ranked first in terms of daily tourist expenditure worldwide.



After the success of this event, Geneva gears up for its biggest event for the summer – The Fêtes De Genève. The event attracts approximately 2 million visitors every year, of which many are from the GCC. The weather is pleasant and Geneva Festival has fun activities for people of all ages with a variety of food stalls along the lake, serving all kinds of cuisine. The 3-week event starts at the end of Ramadan, and ends with a spectacular firework display on Aug. 9.



SWISS serves over 106 destinations all over the world from Zurich, Basel and Geneva. SWISS is part of the Lufthansa Group and a member of the Star Alliance.



The first hotel is the Starwood Luxury Collection Hotel, located on the Geneva lakeshore, facing the magnificent panorama of the Mont Blanc with the top 10 Suites in the world, awarded “World’s Leading Hotel Suite” at the World Travel Awards. — SG


May 04, 2015
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