Mariam Nihal

Saudi Gazette

 

Launched in 2010, Line & Dot is a contemporary fashion line that combines classic motifs and European themes. With over 20 years of experience in the manufacturing apparel industry, Line & Dot’s creative director April Oh has been designing for the brand for the past four years.



“I studied abroad in Japan and in the U.S and have been in the fashion industry for over 20 years now,” she told Saudi Gazette.



Line & Dot is popular among A-list celebrities like Beyonce, Solange Knowles, Oprah Winfrey and Taylor Swift. Oh is currently working on the new collection S/S 2016, which is all about the 70’s inspired luxurious, effortless, French bohemian chic vibe.



“70’s look is pretty huge right now so the current favorite trend would have to be the 70’s inspired look but modernized in my own way.”



For this season, her inspiration comes from Cote D’ Azur (French Riviera). “Every season and every collection, I grow and evolve with the brand.”



 While creating a new style every new season, she said it is extremely important to be open-minded and to keep a youthful perspective.



“The biggest challenge is to keep my eyes open to all type of media and culture.” Delving deeper into the spectrum, we asked her about the role social media plays in the fashion industry today and if she thinks there is a stronger force to reckon with.



She said: “Social media makes people become their own narcissist star but you can’t deny that social media plays a huge role in the fashion industry these days.” 



She described her personal style as vintage-lover, cosmopolitan and confident. So what is it that sets Line & Dot apart from the rest in the fashion world?



“Every line has its own signature style.  I think Line & Dot offers designer looks that are more wearable and affordable.



We deliver the high fashion trends to the average public to understand and wear every day.”  And who does she see wearing her brand? “Dakota Johnson.



She’s the new IT girl and she has the face where she can pull of any outfit from any century!  Plus she’s so diverse.” Line & Dot can be found in boutiques across the US, Canada, Australia, Asia, and Europe. It can also be found in Dubai at West LA boutique, located at Sunset Mall in Jumeirah.



Website www.thelineanddot.com