JEDDAH — The inaugural GCC Family Business survey revealed that 44 percent of family businesses have an employment policy in place for next generation from the family. Nonetheless, only 17 percent of businesses have an effective assessment method in place to identify roles and responsibility for the next generation. A development plan for the next generation and a clear business integration policy would ease the transition of leadership and set a reference to manage conflict.
The study recommends that the ‘rules of the game’ should be clearly stated to the next generation as early as possible to allow for effective succession planning and transition of leadership.
Two other key findings of the study were related to corporate governance and the businesses’ philanthropic efforts.
The newly rebranded Gulf Family Business Council (GFBC), the regional association of Family Business Network International (FBN), and McKinsey & Company, unveiled findings of a GCC family business study.
While family businesses have made significant progress in putting corporate governance systems in place, few have been successful in completing end-to-end effective implementation. Of the businesses researched, over 66 percent of participants reported that they have started to put the building blocks in place. However, only around 33 percent reported that the practices are fully adopted and are working effectively.
The study also showed that ensuring successful implementation requires the engagement of the broader family, not just those who are in positions of authority or involved in the business. This is required to ensure wide buy-in and commitment among family members.
Ahmed Youssef, Partner at McKinsey & Company, said: “The inaugural GCC Family Business survey gives us a baseline against which future progress can be tracked. The study assessed current GCC family business practices and benchmarked them against five dimensions that are critical for the longevity of any family business - family, ownership, business, philanthropy, and wealth management.”
Youssef also mentioned “while all families are involved in some form of charitable giving, very few have developed organized philanthropic efforts: Only 36% of the sample group had defined a clear strategy for their giving; 20% had established a robust governance structure to oversee their giving; and, 16% were clear about how they would evaluate the impact of their efforts. Given the general desire of many families in the region to engage in philanthropy and give back to society, as well as the role philanthropy can play in galvanizing family members around a common set of values, many families would benefit from being more systematic about their philanthropic efforts.”
“Looking forward, we are optimistic about the pace of change, especially given the surge in awareness among family businesses on the need to change. We are also conscious that the real test is yet to come,” added Youssef. “Our survey participants are amongst the largest family businesses in the GCC region and they have a responsibility to serve as pioneers and role models for their peers, who could learn from their achievements to date.”
GFBC’s core mandate has been to facilitate the continuity of GCC family businesses over generations. The organization has delivered unique content and programs since its launch in 2012.
Chairman of GFBC Abdulaziz Abdullah Al Ghurair said: “The study strengthens our understanding of GCC family businesses and enlightens our actionable agenda, based on the areas where family businesses struggle the most. The findings of this study validate the direction of some of the Council’s existing initiatives designed to facilitate successful transition for GCC families while addressing both the external and internal factors impacting family businesses.”
Last April, GFBC released a legal white paper on succession planning, discussing challenges. GFBC chairman disclosed a legal initiative launched with policy makers to develop legal structures that consider family business challenges in the region.
Al Ghurair noted that “at the council we understand that the majority of family business owners in the GCC are relatively young, between 40-60 years old, facing the critical juncture of transition of leadership from first to second or second to the third generation. One major risk during this transition is for large family businesses to get fragmented. Preparation is needed to avoid loss of family harmony and business disruption which in turn leads to loss of economic value. With around 75% percent of GCC private sector economy being family-owned, it is pertinent that we support the families to be equipped for the transition.”
On preparing the next generation of leaders, GFBC is collaborating with leading education institutions to bring family business-specific courses to the region. Later this month GFBC is running a next generation workshop developed by a leading family business professor from INSEAD Wendel International Centre of Family Enterprise.
Al Ghurair remarked: “Our organization has grown from a network of influential family businesses to a GCC-focused family business assembly. We are growing to become a reference in GCC family business issues and we will continue to facilitate solutions and development opportunities for member family businesses.” — SG
