Shahd Alhamdan
Saudi Gazette
Maison Boucheron, one of the famous luxuries jewelry houses, opened its Boutique at El-Khayyat Center in Jeddah (Nov. 4) and the launch of the first boutique in Saudi Arabia was well attended by prominent figures, woman and journalists.
Maison Boucheron that sells jewelries, men watches, and perfumes, is currently focusing on selling jewelries and men watches in the Saudi market. The boutique has a classical design and it has a white and champagne colored decor aiming to bring a new level of Parisian luxury to Jeddah with a brand new concept that has been inspired by the renowned Parisian jeweler.
Customers can find long gold necklaces that have the classical and elegant style of the house. Gold necklaces and earrings, and rings that include diamonds are also available. A classic watch for men is one of the fashion lines of the brand. Watches with black and brown leather grabbed the attention of many visitors.
There are more than 50 Boucheron boutiques across the world. Boucheron is part of Kering, a worldwide leader in luxury and lifestyle. The first store was founded in 1858 by Frederic Boucheron, which was located in the Galerie de Valois, at Palais-Royal, during the heyday of the Second French Empire.
