VMware, Inc., a global leader in cloud infrastructure and business mobility, announces research that debunks the ‘millennial myth’ and reveals employees across the organization, of all ages, have significant influence within businesses to drive digital transformation, as they realize the importance of digital skills in delivering business growth and competitive advantage.
The study of 5,700 employees across Europe, Middle East and Africa (EMEA) found that, far from being confined to the ‘millennial’ or ‘Generation Z’ demographics, digital skills are a priority for all employees in Saudi Arabia — impacting them and the broader business. Over three quarters (76%) think the widespread use of digital skills can improve competitive edge, while 71% believe it enables greater collaboration between colleagues and 75% think the widespread use of digital skills will increase revenue/profitability for the business over the next five years.
Over half (53%) of employees in the region are willing to use their own time to learn new digital skills and ways of working that will drive productivity in the business, the recognition of the role digital skills can play, and the appetite for learning these, is evident.
Despite this recognition by employees, just 53% of today’s Saudi Arabian workforce believe they are able to fully use their digital skills within their organizations. Barriers to realizing employees’ full digital skills are due to a complex range of reasons, including: lack of adequate support from IT (57%), lack of budget (28%), ‘digital’ not being integrated into personal objectives (41%) and company policies being too restrictive (33%).
“Profoundly changing skillsets in today’s digital age are transforming the way businesses are run, impacting how strategy, direction and decisions themselves are formulated,” said Matt Crosby, head of expertise, UK and Ireland at global management consulting firm Hay Group. “The challenge, and opportunity, will be in aligning senior teams with years of experience of running businesses in a pre-digital age with younger talent who bring new expertise, expectations and motivations. Each company must work hard to find a system that brings this multi-generational workforce together, doing some of the ‘old’ things well, such as measuring accountability, performance and outcomes, whilst also making sure that ideas and new ways of working flourish.”
The alignment between IT and senior management needs to play a significant role in driving change towards a more digitally-led organization. The IT department was ranked first for being responsible for driving this change (with 49% of KSA respondents seeing it as responsible), compared to the MD/CEO (16%), the Board (11%) and heads of other individual departments (13%). Yet to affect change within the organization, many employees believe senior management needs to take a more active role, with only half (58%) saying senior management encourages the use of new ways of working in the organization.
In addition, respondents identified more investment in formal training to further develop digital skills (53%), better reward and recognition for using digital skills (45%) and the development of a culture that better embraces digital skills (45%) as priority areas to focus on.
“Successful digital transformation in today’s business world is shaped by culture, people and capabilities,” comments Sam Tayan, regional director, MENA, VMware. “Enterprises are rightly investing heavily in ‘digital’ talent as they look to harness the key skills and capabilities that can help organisations evolve to innovate faster and fully engage customers — both of which impact an organisation’s bottom line. We’re committed to working with all organizations to help them better understand the ‘art of the possible’ with regards to truly transforming for the digital age without compromising security and operations. Only then will businesses be able to fully utilize their talent, of all ages, and realize their potential.”
About the research
Specialist market research agency Vanson Bourne polled 5,700 office workers who regularly access data or information via the web, in companies with 100+ employees in the UK, France, Germany, The Netherlands, Italy, Scandinavia (Sweden, Norway, Finland and Denmark), Russia & The Middle East (Saudi Arabia and UAE) using a hybrid approach of telephone and online interviewing during August 2015. — SG
