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Mariam Nihal
Saudi Gazette
Ralph Waldo Emerson may have said, “the world makes way for the man who knows where he is going.” So make way for Faraz Manan- the man who is an example of Emerson’s philosophy. Manan looks like he knew what he was doing, from the get-go. He pictured it and transformed it into a regal vision for us today. And by doing so, he did not waste anytime. Manan dived straight into high couture and nailed it. A bemused audience looks in awe at the stellar collection he presents at his runway show during the launch of his flagship store in Dubai at Four Seasons hotel.
Gold dusted French silks; shimmery hues of silver in brocade and organza sashayed down the runway and helped the audience fall in love at first sight.
Manan uses his background to merge an ethnic and majestic style to create looks that instantly resonate with the West. His valiant ability to present this as a newcomer is definitely commendable. But then again, he already has a huge following, which comprises Bollywood and especially Kareena Kapoor.
Originally from Lahore in Pakistan, a city known for its rich history of culture and art, Manan is here to raise the bar while representing his hometown.
Saudi Gazette introduces you to the new phenomenon, sharing details about his latest collection that dictates royalty, and a lot more about the man who is more than ready to take over.
SG: Tell us about your relationship with the brand and fashion itself.
FM: My parents are the biggest influence on me, and choosing this profession. They have always been supportive towards arts and lifestyle; they were both very particular about clothes and fashion. While growing up, my life has been about fashion and lifestyle in a very creative environment. My father is an economist but he also painted, my mother painted, I used to paint when I was growing up too.
Studying between Lahore and London with family between Pakistan and India, I have been influenced by both places, hence the collection is called Imperial. The influence of the British Empire and those influences of Pakistan, also play a huge part in making them the source of inspiration.
SG: Tell us about the concept behind Imperial?
FM: “Imperial AW 2015”, is just like the word imperial- it transcends beyond race, cultures and nationalities. It’s not bound by time or an era yet has a unique and distinctive style and identity. It further translates into our decision of expanding into this region. The collection is a beautiful mix of the finest fabrics; French silks, brocade and organza with hues of grey, blue, pink, silver and gold. Further complimented by traditional embellishments and intricate embroidery techniques with modern cuts for a wider appeal. Imperial A/W’ 15 has been designed for the confident yet delicate woman who enjoys the finer things in life.
SG: How does your heritage play a role in defining your fashion palette?
FM: Lahore is a city that is known for many reasons. It’s very rich in terms of culture, history, food, architecture, textile…etc. For me, it’s Lahore and London. There is a lot of influence of London in Lahore also.
SG: What does your brand mean to you? Define your style.
FM: I try to create pieces that relate to any nationality, regardless of your origin or country, what nationality or language you speak, if you like my designs you can relate. I want anyone and everyone to wear my designs and feel good, comfortable and confident.
The East is more about the embellishment, no matter how beautiful the cut is if the workmanship isn’t good enough they wont like it or wear it, this is something I focus on to appeal to all cultures.
My brand is my life, it’s who I am, it’s what I eat, breathe and live basically. The brand’s style is classic fusion, timeless pieces. Anything I make I want it to be classic. I don’t jump on trends; I try to stick to my style. For me, the most important thing is keeping to my signature style, but I do also have to evolve slightly with the times, adapt slightly here and there when necessary.
SG: What is the biggest challenge?
FM: The biggest challenge as a fashion designer is the timelines. Since couture involves a lot of work force, a lot of skilled workers in terms of embroidery and stitching, we all have to work in sync. Ensuring all people who are involved are on the same wavelength and to the same timeframes as me can be the most challenging.
SG: As a designer, what is most important to you while creating a new style every new season? Share your vision.
FM: The most important fact being that it has to agree and be in sync with my signature style, classic and timeless. The vision is to appeal to a more global audience, clientele. Basically reach out to more people, relate to more people and more people relating to my brand and the clothes that I make.
SG: What’s your favourite element in design, one that you use the most?
FM: Embellishment and richness, my designs all have a luxurious feel to them, which you obtain through nice rich, pure fabrics and embellishments.
SG: Why did you choose Dubai for your flagship store?
FM: The whole region, it is a melting pot of nationalities, of people, not only from this region but from the world. Dubai is THE place.
SG: What are your favourite current trends and who do you see wearing your designs?
FM: Trends normally dictate a Pret collection, since I stick to classic, couture and bridal, the ‘trends’ are more focused on cuts, finishes and in terms of fabric. Organza is one fabric that I’m really using this time in my collection; it’s rich and luxurious in look, it’s sheer and it falls beautifully, as well as being strong and sturdy. It’s been used for quite sometime in Parisian couture.
Who do I see wearing my designs? The client is confident, stylish, glamorous and classy. Queen Rania, I would want her in my designs, everything she stands for I appreciate.
SG: Dreams and inspirations, future plans?
FM: To be in all the major fashion and lifestyle capitals of the world; Paris, Dubai, London. London before Paris, Mayfair in London would be the dream location. Maybe one day open my own hotel also. This Dubai boutique opening is just the beginning, I was so excited at the launch show at the Four Seasons, there is a lot more to come.
