Tube Up channel has successfully broken the ratings record with 13 million viewers in less than 300 days, attracting more than 153,000 subscribers at the end of 2015. The new channel is extremely distinguished with its rich contents with a unique blend of humorous programs tackling vital topics either in social, sport or cultural scopes. In the first year of its launch, the channel has presented 3 programs, one melodrama, a short film and a report. Today the channel prides itself as one of the most competitive YouTube channels.
Abdul Majeed Al-Rihaidi, Programs Manager in Tube Up channel, said: “This new channel is paving the way for the Saudi youths to present their creative ideas in a different way. Our next plan targets the Saudi and Arabs families where we will exert every single effort to amuse their life and draw a smile on their faces through decent, humorous and enjoyable works. The channel has utilized skillful Saudi and Arab people to help framing out its programs and episodes with high quality and unique approaches to beat the traditionalism of today’s TV programs. Our programs are based on professionalism and youthful modern thoughts.”
Al-Rihaidi has let the doors opened for the talented males and females by offering them an opportunity to participate in the Tube Up channel since it has been specifically launched to express their opinions, reflect their dreams and inject the Arabic content with fresh bloods.
Tube Up channel has been primarily recognized by the “Candid Camera” program, “Haaya Taal”, the first one to be presented by the channel. The success of this program entitled the channel to gain around 9 million and half viewers. On the other hand, “Off Side” program that was followed by “Hayya Taal”, has attracted many followers since it is capably featuring the sport programs in particular with a sense of humor and fun. The 3 rounds of this program has fruitfully gained 800,000 viewers. Tube Up has been mainly distinguished by delivering the first-of-its-kind drama, the “Hurma”, performed by Saudi women. The program viewers’ reached two millions.
In its relentless pursuit of delivering assorted varieties of distinctive works, Tube Up has produced a cartoon program called “Fadfada delivered by two famous actors who fell in a harsh dispute which has been treated in a funniest carton show. The channel counts on the proficiency of the creative painter and the specialized technician crew to achieve high quality sound records and superior moving graphics. Tube Up is extremely concerned about the current events witnessed in the local or international domain. It has introduced a short film titled “For What Sin They Killed?” supporting the victims of the mosques bombs. This falls under the channel’s national contribution in condemning and scandalizing the stray and corrupted of the homeless terrorists.
Jeddah’s sizzling events are also existed in the Tube Up world. The channel has introduced a special report highlighting in details the Jeddah’s International Book Show, but in a fascinating comic approach. — SG
