JEDDAH — Riyadh Gallery has the best mall shopper experience in Riyadh, according to a new YouGov survey among the capital city’s residents.
The research, conducted among consumers living in Riyadh, asked online respondents to rate their mall experiences across nine different categories including: shopping, entertainment for children, entertainment for adults, family-friendliness, restaurants, layout & design, promotions, parking and supermarkets.
Respondents claimed Riyadh Gallery was the best mall in seven out of the nine categories overall. The mall’s restaurants and layout & design left the biggest impression, both of which were rated the best by 30% of respondents. It was also rated the highest of all the capital city’s malls for its shopping (29%), entertainment for children (26%) and family-friendliness (25%). However, respondents were the least impressed with its promotions and entertainment for adults, rated the best by 22% and 16% of respondents respectively.
Granada Mall had the most popular supermarket – rated the best by 25% of respondents, marginally outshining Riyadh Gallery (24%). Granada Mall also won the highest favor for its parking (29%), again taking the lead from Riyadh Gallery (18%).
Overall, malls in Riyadh were most highly rated for their shopping with 87% of respondents claiming it to be good or excellent. This was followed by layout & design and restaurants each rated highly by 79% of respondents. Children’s entertainment was the next best rated (either excellent or good) by 72% of the sample, followed by parking (60%) and family-friendliness and promotions (both 68%). Respondents were least impressed with the entertainment for adults provided by Riyadh malls overall – which was rated highly by just 29% of the sample.
Malls are visited seven times a month on average in the Kingdom’s capital, with Saudi Nationals visiting slightly more frequently than expats (eight times a month versus six times a month respectively). The majority claimed they were most aware of Riyadh Gallery (88%), followed by Granada Mall (80%) and Al Hayat Mall (71%).
Of all the malls in Riyadh, respondents claimed they would most highly recommend Riyadh Gallery to friends and family (30%), followed by Granada Mall (16%) and Al Nakheel Mall (15%). The most regularly visited mall in the Kingdom’s capital is Riyadh Gallery (24%) placing Granada Mall in second place (20%) and Al Qassr Mall in third place overall (15%).
