Shahd Alhamdan
‘XCESS’ is bringing trends together and mixing and matching clothes in a fashionable and stylish way, such that it is appealing to a growing number of people. This was the theme of Splash fashion show for the summer 2016 collection. Splash Fashion XCESS Show, which was held in Asater, Atlantis Palm Jumeirah, proved to be a big draw.
The new collection features a wide array of looks for men and women while giving youth the chance to create their own trend by collecting several colorful trendy pieces, as well as, having the choice of wearing elegant black and white pieces.
The show had presented two collections. The first sequence was very lady like and the second was young and energetic and trendy. The models had showcased the clothes by performing several dances to the tunes of old international music, including African music and as well as one of the Lion King movie songs. The summer collection pieces give the person who wear it self-assurance and confidence. Some of the clothes that were showcased were working suits in black and whites that was an elegant fit for working women and men. Red was one of the master colors in the presented pieces.Raza Beig, CEO Splash and ICONIC, explained that Splash fashion show for the summer collection is about mixing trends and a stress on maximum. This is what they use in the fashion industry and they called it XCESS because there is a chance to mix between several materials including mixing prints and stripes.
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Raza Beig[/caption]
“We are very fashion-led company. That is a value for we have always said that our prices has to be good and the fashion has to be exactly what is happening in London, Paris and New York,” Beig added.
He mentioned that Saudi Arabia is one of Splash’s biggest market since the brand has almost 120 to 130 stores and for this year, Splash is going to launch around 15 to 20 new stores in the Kingdom.
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Rowaida El-Mahrougi[/caption]
Al-Sheikha Hind Al Qassimi, chairwoman of BPW Middle East LLC, attended the fashion show. Several fashion designers and Arab celebrities too attended the fashion show including, Iryam and Rowaida El-Mahrougi.
Rowaida El-Mahrougi said that Splash events are amazing. “I like their clothes because they are funky and everyone can wear them. I am expecting nice clothes and colorful collection,” she added.
El-Mahrougi believes that Splash has big clients sale because they work with everyone and make clothes that fits for every occasion including, clothes for parties and morning clothes, and that makes the brand one of the leading designers in the Arab world.
