PANDA Retail, the leading Saudi retail company in the region that offers a diverse range of high quality products that meet all the needs of the family all under one roof and at competitive prices, has developed an innovative way to communicate with its customers. It came in conclusion of its “Golden Number” campaign, Panda’s biggest promotional campaign for the year, and as part of its strategy to promote the principles of transparency with its customers. The company sent invitations to all of the campaign participants to receive live updates on the draw on the last car, from a total of 28 cars given to the winners. This live feed was through its official Facebook page, using the “Facebook Live” technology, becoming the first retail company in the Kingdom to use such modern technology in its commercial operations.
Thousands of the “Golden Number” participants interacted with this innovative initiative from Panda Retail and were able to follow the last draw, which was held over a Corvette at Al Azizia Mall in Al Muruj, Riyadh. The draw was held under the supervision of Chamber of Commerce and Industry officials, and was attended by a delegate from Panda Retail and social influencer Feras Bugnah, presenter of “Lesh La” (Why Not?) program on MBC channel, and one of the key influencers on the social network SNAPCHAT.
This last draw concluded Panda Retail’s largest promotional campaign for the year, which ran for 28 days and included a total of 28 prizes from leading car brands, such as Tahoe, Acadia, Impala, and Corvette – all of which are 2016 models, with an average of a car per day.
Eng. Ahmed Omar Munshi, Chief Marketing Officer& Development at Panda Retail Company, said: “We constantly strive to apply innovative concepts in delivering our services. We are pleased to be the first company in the Kingdom of Saudi Arabia to use the ‘Facebook Live’ technology to communicate with our customers while embedding the principles of transparency, which we have adopted as a key approach and pillar towards enhancing our sustainable leadership of the retail sector in the Kingdom, on both regional and international fronts”.
Panda Retail has adopted innovative concepts in the “Golden Number” campaign, such as availability for everybody. It was open for participation by everybody for a chance to win cars on a daily basis. While an actual purchase was not necessary, users were able to participate by simply visiting any Panda Retail outlet (HyperPanda, Panda, and Pandati).
The “Golden Number” campaign also enhanced the culture of smart customer services, where participation was only possible electronically, through the website or special application. The participants’ presence during the draw was not required, and winners’ announcements were made through social media platforms, and concluded with the final draw on Facebook’s live broadcast for the first time in the Kingdom. — SG
