Jotun Saudia, the Kingdom’s No. 1 paint manufacturer, has launched its brand new ‘Oriental Collection’, a trio palette specially designed for the region, with a contemporary twist that takes interior design to unprecedented levels, highlighted by the charm of colors inspired by authentic Arab heritage.
The new collection of colors is part of Jotun’s ‘Lady Design Prestige’, a selection that beautifully combines art, craft and style.
The shades of the special ‘Oriental Collection’ are headlined by three exquisite colors: ‘Thahabi’, which is reminiscent of golden grains of sand from the Arabian Desert and enables the use of luminous tones at home; ‘Asmar’, an antique and enduring metallic brown that adds richness and timeless luxury to walls; and ‘Babil’, a rich green metallic coating that recreates the glow of ancient eras.
The Oriental color range is beautifully complemented with shades that blend seamlessly to intensify the contemporary and deep-rooted hues, thus making it a complete décor experience for the end user. This festive palette, especially when combined with selected tones from Jotun’s ‘Fenomastic My Home Rich Matt’ collection, which is one of Jotun’s most spectacular and popular paints, inspires the most beautiful results.
Announcing the launch of the ‘Lady Design’ ‘Oriental Collection’, Alaa Alharbi, Product Manager of Interior Decorative Paints in Jotun Saudia, said: “Our ‘Lady Design’ collection is unique and offers a mix of classical and modern textures keeping in mind the colors and patterns that radiate finesse and charm and perfectly suits Middle Eastern style. For centuries, the gleam of gold, metallic brown and green has had immense influence on interior design in the region. Now, this timeless look from our latest collection stands as a testament to the rich culture of the Middle East while accentuating the subtle beauty of each individual shade.”
Inspired by the collection, the stylist for Jotun’s ‘Oriental Collection’, Alamira Noor Bani Hashim, said: “Jotun’s ‘Lady Design Prestige’ is a much-loved signature range ideal for creating the luxurious, metallic look for any interior space.”
From on-trend collections that allow consumers to express their distinct individuality, to state-of-the-art products that break new ground in design, ‘Lady Design’ from Jotun promises consumers a new level of inspiration and creativity for their homes, and their lives. Jotun understands that successful and continuous innovation is the key to growth. For Jotun, innovation means new and improved products, solutions and concepts that provide exceptional value and inspiration for their customers. — SG
