Saleh Fareed
Saudi Gazette
JEDDAH — Twenty Toyota parts and service centers will be opened in Riyadh and Jeddah in 2016, said Munir Khoja, director, after sales marketing of Abdul Latif Jameel Motors. While meeting local media recently, Khoja assured customers by saying “all service centers will be providing services with the standard procedures of Toyota and its parts.” He said these new centers have been designed to save time and effort for customers along with spare parts sale specialized centers. "Customers who do not prefer to go to the main centers will benefit from such fast service centers,” he said. “With upgraded centers, we are ready to serve the Toyota community in Saudi Arabia with the improved services and facilities for greater customer satisfaction,” noted Khoja.
He said that last year the company handled 48 million units for after-sales service. “So as not to sacrifice customer satisfaction, we decided to focus on after-sales services enhancement rather than new car sales,” Khoja told reporters. “I assure you that our passion in continuously bringing the best products and services as well as creating more customers smile will remain. These have been the key ingredients in the past and will continue to be our formula for success in the years to come,” he said.
Khoja further said “fulfilling customers’ expectations and satisfaction is our priority. It is also our aim to maintain excellent service quality for all Toyota vehicle owners. Our service centers are designed to enhance customers’ experience through the many unique offerings and services. We are looking beyond just offering a regular car service. We want our customers to enjoy Toyota ownership experience and be emotionally attached to the brand.”
To improve service standards, he noted that the company, represented by the after-sales service department has developed a digital portal on social networking sites to be used by customers for booking appointments, following-up maintenance schedule, checking the status of the service, interacting with the team and monitoring educational and entertainment contents for services in order to achieve greater flexibility and deployment.
Moreover, he said the huge central warehouse in Jeddah, which is spread over a total area of 50 thousand square meters, is one of the largest warehouses in the region, and works with an advanced system to provide maintenance and to supply other centers spread all over the Kingdom with genuine parts. He said “for example, the storage capacity of the warehouse reached in 2015 alone, 48 million piece parts. "
He pointed out that Abdul Latif Jameel Center for Continuous Learning has trained more than 4,000 young ambitious and qualified to work within the ALJ centers through more than 740 training courses in almost a year. “It is worth mentioning here that the center has provided more than 37,212 hours of training to the staff of after-sales service in 2015,” he said.
On ALJ’ s role in fighting counterfeited spare parts, Khoja said “in cooperation with the Saudi Customs, ALJ recently in the Easter Province has conducted workshops to spread the awareness of the ‘Danger of counterfeited spare parts’ with the participation of specialists from the Saudi Customs, and authorities of both government and private sectors.”
