By Faiza Rizvi
JEDDAH — Giorgio Armani opened doors to its first ever freestanding Armani Casa store last week in Jeddah’s Rawdah district. With 56 stores in 40 countries, the underlying concept behind the Armani/Casa store is to create a distinctive atmosphere through a combination of products that range from furniture and furnishings to accessories, décor and fabrics. Created for both day and night zones, designs are carefully selected for their compatibility in terms of shape, material and color, displayed within a bright but softly lit environment.
Around the entire perimeter and within the space itself, panels have been created in order to subdivide the displays. These comprise two slim, glossy, metal structures that feature two panels in bronze-colored honeycomb polycarbonate on each side. Other technical aspects of the display include sophisticated display system for accessories and clear glass shelves supported by poles of full length, finished in glossy black lacquer. In order to identify and outline the different display areas, glossy black reflective aluminum has been placed over the existing floor.
The store, which is the first of its kind in Jeddah, was inaugurated by Italian Consul General Elisabetta Martini and Rubaiyat CEO Sheikh Abdullah Bin Zagr.
More than fifteen years after its foundation, Armani Casa is a world leader in the luxury furnishing sector. A byword for elegance and style, it stems from Girogio Armani’s living dream of a warm, harmonious, highly comfortable and sophisticated haven.
Since 2003, Aramani Casa Interior Design Studio has also provided complete interior design services to private individuals and property developers, from the conceptual phase through supervising the execution. The studio’s work involves developing creative solutions- under the artistic direction of Giorgio Armani himself, which are products of painstaking architectural research and extensive study. This way, individual designs are developed to be perfectly integrated into their settings in terms of their features and aesthetic values.
The Armani Casa Interior Design Studio’s Research impacts the selection of all materials, colors and finishes involved in the fit out as well as on the design of the built-in or custom-made furnishings. All this ensures each design is unique and satisfies client’s requirements.
