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Rajesh Razdan
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RIYADH — mCarbon, India’ leading mobile technology service provider, is the largest supplier of airtime advance and credit in the world and has established itself as a clear leader in the space. The company is looking at expanding into Saudi Arabia due to the country’s large mobile subscriber base which was close to 53 million at the end of 2015. Earlier this year, mCarbon opened its Middle Eastern headquarters in Dubai to address the needs of telecom service providers in the GCC and Africa market. As per reports, for 2017, the number of smartphone users in Saudi Arabia is estimated to reach 23 million.
With 8 million transactions a day, the product touches almost 400 million subscriptions every month. The launch of company’s airtime advance and credit service and its deployment at leading telecom companies in India and the region has led to almost a 10% increase in average revenue per user.
“The mobile penetration in the Saudi Arabia is one of the highest in the region and our addressable base in Saudi Arabia would be approximately 15-20 million subscribers. After succeeding in other prepaid economies globally with highly innovative solutions, mCarbon is now looking at Saudi Arabia and aims to add further value to the telecom industry network. Telecom operators in the country can immensely benefit from some of our innovative offerings,” said Rajesh Razdan, Founder and CEO, mCarbon.
The solution developed by mCarbon is highly scalable and provides enhanced customer analytics and usage information that enhances effectiveness of the service and drive revenues from increased usage.
“Saudi Arabia is a key market for us and we are looking at launching our services soon after the discussions with the local telecom operators. We are here to add value to the services offered by the telecom operators and on the other hand it will help all the prepaid customers as well. mCarbon’s key value proposition in usage and revenue category is the ‘Airtime Advance and Credit’ service. With this service, a subscriber can request a talk-time or data or a value added service advance from the operator each time they are in need, thus generating incremental minutes of usage in the network,” added Sabri Amireh, Executive Vice President, mCarbon.
The region is now witnessing an accelerating technology migration to higher speed networks and smartphones, facilitated by operator investments to extend network coverage. As per reports, by 2020, mobile broadband connections in GCC will reach just under 350 million and represent almost 70% of the total connection base.
“Offered as various business models like an emergency need based or just as an overdraft kind of facility, a user may request an emergency top-up via a phone, SMS, or Mobile App, and the system will offer corresponding amount instantly. If accepted, the advance will be made available immediately with the validity period as defined by the telco. The system runs advanced analytics in the background to check in real-time things like eligibility, credit score which gets dynamic rating with pay backs,” The company has already implemented its technology in India and Bangladesh and is looking for opportunities in the Middle East in 2017,” added Sabri.
“The most effective ways of increasing revenues of telcos is by introducing products and services which put the consumer at the heart of the interaction and information exchange. mCarbon’s products under revenue uplift portfolio covers these needs and through strategic implementation ensure higher revenue generation.”
“The business need for the product ‘Instant credit service’ was to create new revenue opportunities from operator’s existing low ‘average revenue per user’ subscriber base with an innovative service that would both enhance the end-user experience and will not only help to recoup potentially lost revenues,” Razdan said.
from insufficient balance in prepaid accounts but will also boost customer loyalty. Solution and product architects at mCarbon felt they had a very innovative solution for the mobile operator’s problems – create and secure a robust talk time/data replenishment system,” Razdan noted. — SG
