REDTAG confirmed that it has extended its celebrity ambassadorship agreement with popular Arab artist Cyrine Abdelnour for 2017/18.
The recent move by REDTAG signals a contrast to the more conservative approach adopted by many of the value fashion brand’s competitors as the battle for market share in the competitive value fashion category intensifies.
REDTAG has gained strength across the region to emerge as one of the fastest growing brands in the value fashion category, opening 21 stores in the past 12 months alone. Following over a decade of unprecedented growth across the region, REDTAG has evolved to become a major player in the fashion retail arena with 190 stores in 12 markets across MENA and CIS- 114 of which operate exclusively in the retail brand’s largest market of Saudi. And it’s not just womens wear that REDTAG are leading the race with, the varety offered for the entire family- from babies to maternity right through to menswear and homeware ensures it maintains a strong presence in almost every category across the Kingdom.
Revealed as the face of REDTAG in late 2015, Cyrine Abdelnour’s collaboration with the value fashion brand has gone from strength to strength and won REDTAG a whole new legion of Arab fans while endearing the already popular sweetheart star even further to her loyal followers.
While REDTAG continues to satisfy customers across the GCC with on-trend collections several times a year, in addition to lucrative seasonal sales, and now the continuation of its popular celebrity campaign, the company also ensures that it connects with existing customers through the use of digital media where it maintains a strong and widespread presence on social media platforms such as Facebook, Twitter, Snapchat and Instagram. — SG
