AL Arabia Outdoor Advertising participated in the three-day “Next” Festival for the most famous brands held in King Abdallah Economic City which concluded today (March 28).
Al Arabia Outdoor advertising’s participation in this significant event was in the form of a strategic partnership; world-renowned professionals in the fields of marketing and advertising were present. Al Arabia participated in key activities in the festival, the most prominent of which was the “Markathon” competition organized by MiSK Foundation. Students from the attendees were chosen and presented with real-world marketing challenges to solve. Solutions were then analyzed by a committee of knowledge partners and industry experts where the winner was selected on the merit of innovation.
Additionally, Al Arabia dedicated its booth with the aim of engaging with visitors and those interested in knowing more about the company’s activities in the field of outdoor advertising, as well as to answer any inquiries related to the Outdoor Advertising Sector.
“We are very proud of Al Arabia Outdoor advertising’s partnership in this central event in collaboration with King Abdullah Economic City. Through our participation in MiSK’s Markathon we aspire to reach the talented segment of youth specializing in advertising.”
And marketing and benefit from their skills and capabilities in this field, primarily in a way which benefits them; and for us at Al Arabia to gain insight from different experiences in this field.”
“We at Al Arabia always seek to support young talents specifically in the fields of advertising and marketing, as we believe this reflects positively on us as a leading Saudi company in the field of outdoor advertising as well as society as a whole given our attentiveness in developing young talents which are our biggest inspiration to grow and evolve this field; as it acts as an incentive for innovation in entrepreneurship which supports the national transformation plan and vision 2030,” said Mohammed Al-Khereiji, CEO of Al-Arabia Outdoor Advertising. — SG
