LULU Saudi Hypermarkets is organizing “Beautiful Britain Festival 2017” across all its hypermarkets in Saudi Arabia today (April 23). The event will be inaugurated by Simon Collis, Ambassador of UK to Kingdom of Saudi Arabia at LuLu Hypermarket, Riyadh Avenue Mall, Murabba, Riyadh, KSA.
The event, which will run until April 29, 2017, will serve as a platform to promote the best of British brands among the local community and expatriate communities.
It is also an occasion to blend together the culture and heritage of the two countries. The event running through all the LuLu branches in Saudi Arabia will showcase more than 6,000 imported products from UK and it will provide an opportunity for customers to explore and experiment the culinary delights and lifestyles of Britain.
LuLu has stacked up its shelves with a huge range of chilled and frozen food, cheeses, salmon, grocery products, confectionary and also non-food products exclusively sourced from the UK. Special in-store counters will be put up throughout the promotion, enabling customers to get a real taste of some of the best British delicacies on sale. LuLu started the operation of its stringently quality conscious and efficient processing and procurement unit in Birmingham that aids the supply of fresh produce to all their 133 LuLu stores.
Food sampling counters will also be offering many dishes specially prepared for the festival. From fish and chips to pies and cakes and the best-loved chocolate and toffee brands, LuLu has everything in store for the fest.
Apart from their line of fresh imports of dairy, frozen fruits and vegetables, the fest will have fresh eggs, variety of confectionery, fresh bread, goat milk, plain and flavored yogurts and different types of canned food. Diabetic-friendly, gluten-free and organic products will also be available.
LuLu always strives to host events that promote the food, cultures and traditions of different world communities and pave the way for introducing more UK brands in the Saudi Arabian market.
LuLu invites everyone to be part of this wonderful shopping experience. — SG
