TOUS, together with SCPF, launched the 6th installment of its Tender Stories. A campaign that introduces the new collection of jewelry for Spring/Summer 2017 and that at the same time supports one of the most important commercial moments of the year: Mother’s Day.
Tender Stories No.6 tells the story of a long distance relationship between a mother and a daughter, Claire and Susanne. A tender and fun story that we will discover scene by scene — a relationship so close and so far away at the same time, as real and as virtual as they can make it. They share moments through the computer or the phone screen, even those that are life-changing.
TOUS chooses to tell stories full of tenderness, surprise and emotion that connect people transversely and change perceptions. TOUS does this once again with the help of the world renowned actress Gwyneth Paltrow, who reinforces her image as brand ambassador and star of our campaigns at an international level.
For this campaign, TOUS has collaborated with the producer Marçal Forés (Canada), who has added his personal touch while maintaining the tone of voice that makes the brand unique, as well as the cinematographic code of the piece.
The graphic campaign was carried out by the photographer Sergi Pons and will appear between the pages of print media and outdoor formats, as well as in the more than 500 stores belonging to the brand worldwide. — SG
