By Saleh Fareed
JEDDAH — The world’s famous football match, “El Clásico”, between Real Madrid and FC Barcelona in the Spanish football league (La Liga) turned into an exciting media event between fans of both clubs in Saudi Arabia.
The event was sponsored by the Arabian Petroleum Supply Company (APSCO), the sole manufacturer and marketer of the famous Mobil 1 oil in Saudi Arabia.
El Clásico (Spanish) is the name given in football to any match between fierce rivals Real Madrid CF and FC Barcelona.
A large number of press members, fans of La Liga enjoyed watching the exciting match between Real Madrid and FC Barcelona in the return phase of the championship in a thrilling and passionate atmosphere. The match ended 3-2 for Barcelona.
Commenting on the match, Mohammed Islam, marketing manager at APSCO, commented: “We always do our best to distinct ourselves in exciting occasions such as football matches like El Clasico in La Liga or European Championships League. For us, this is a good opportunity to shed light on Mobil 1 motor oil, which is a major sponsor of the Spanish League.
“Mobil 1 is a major sponsor of many famous Saudi football clubs, including Ettihad FC in Jeddah, Al-Hilal FC in Riyadh and Al-Ettifaq FC in the Eastern Region. Our sponsorship of the major football clubs in the country comes within our strategy to be as close as possible to our customers. Football matches are the most viewed sports events, and are perfect way to promote our products and spread wide awareness of Mobil 1.”
