ARABIAN Petroleum Supply Company (Apsco), announced the signing of the sponsorship agreement of the 11th edition of the Luxury Motor Show (EXCS 11), which will be held at Four Seasons Hotel in Riyadh in October 2017. Under the sponsorship agreement, “Mobil 1” oil will be named “the official and sole lubricants partner” of the show.
The sponsorship agreement was signed in a special ceremony attended by both parties between Mohammed Islam, Marketing Manager of Arabian Petroleum Supply Company and Abdul Al-Shemasi, CEO of Specialized Systems for Exhibitions and Conventions (EXCS), the organizer of Luxury Motor Show.
Mohammed Islam stressed the importance of participation in EXCS 11 as being luxurious and high-class platform for showcasing the world’s most luxury cars under one roof, which use “Mobil 1” motor oils to ensure enhanced and effective performance, along with total protection.
He added: “ This is not our first sponsorship of this distinguished motor show, we have participated and sponsored it many times, because it represents a sophisticated platform for us to showcase our products and services, as well as to communicate directly with the public, thus giving us a great opportunity to meet the end user of our products and services, particularly after we launched “Mobil Service” centers in Jeddah, and soon in other cities.
Abdullah Al-Shemasi expressed his appreciation to APSCO for its keen and continued interest in the Show. He said: “ Participation of a large national company, as APSCO, spurs us to develop this specialized and distinguished motor show. As an organizing company, we are very proud of this sponsorship, which undoubtedly will have an active role in enhancing the success of the show and raise the number of visitors.” — SG
