IN line with its strategy to offer Shell Helix Ultra oils, featuring PurePlus technology, through auto-dealers in the Kingdom, Shell Saudi Arabia has officially announced the signing of a strategic partnership with Almajdouie Motors, Hyundai dealer for the Eastern and Northern regions of Saudi Arabia and sole distributor for Changan cars in the Kingdom.
Through this partnership agreement, Shell Saudi Arabia aims to position Shell Helix Ultra as the premier motor oil in the Eastern and Northern regions of Saudi Arabia, particularly since Almajdouie Motors is one of the world’s largest Hyundai dealerships and has made great progress in term of sales over the past five years. Under this agreement, Almajdouie Motors will supply two Shell oils: Shell Helix Ultra, a fully synthetic oil, and the Shell Helix mineral motor oil, HX5.
This arrangement complements the global strategic relationship between Hyundai Motors and Shell – supporters and sponsors of the Hyundai Racing Team that participates in the World Rally Championship (WRC). The partnership also sponsors the Almajdouie Racing Team in its local and regional activity, as well as supporting users of Changan cars Kingdom-wide.
Waqar Siddiqui, Executive Director of Shell Saudi Arabia, expressed his pleasure at the partnership with Almajdouie Motors, as it represented added value for the company, and reflected the ongoing commitment of Shell Saudi Arabia to maintaining the highest level of customer service. He further hoped that the partnership would reflect the true values of both parties, in terms of providing the highest quality of products and services – based on a relationship between Shell and Hyundai that goes back more than 30 years. He added: “This partnership also complements our strategic plans to supply Shell Helix oils to all car dealerships in Saudi Arabia.”
Yaser Shabsogh, General Manager of Almajdouie-Hyundai, said: “This strategic agreement is a logical result of the global relationship between Hyundai Motors and Shell. We are sure that this partnership will have a positive impact on owners of Hyundai cars; and it is fully consistent with our efforts to maintain the highest level of aftersales service, which is the cornerstone of our developing relationships with customers.
Sheikh Mohammed Ali Almajdouie, General Manager of Almajdouie-Changan, said: “The partnership will support our commitment to upholding the highest standards of aftermarket services to help ensure customer satisfaction.” He added: “We will work closely with Shell engineers to promote our services.”
Shell Helix Ultra, with PurePlus technology, is a revolutionary oil produced by Shell, through the conversion of natural gas into crystal-clear base oil with virtually none of the impurities found in crude oil. It provides the highest level of cleaning and protection for engines. It is the result of forty years of research & development and is designed to meet the daily requirements of engines. Shell Helix Ultra oil is capable of preserving factory levels of engine power. — SG
